Sony's current OLED TV, the XEL-1 is the kind of product you really have to see to believe. Sadly the price tag means that for the near future, at least, not many of us are likely to be privileged enough to set eyes on one, let alone own a set - and don't think about the prototype 27in model (pictured) shown off recently!
Some serious R&D is needed if OLED technology is going to make its way down to we, the unwashed masses. Sony seems more than aware of that, though, and has detailed plans to invest close to ¥22 billion (~£108 million) to further development in production technologies for medium and large sized panels.
A large factor contributing to this financial outlay is Sony's desire to ensure its place at the forefront of OLED TV manufacturers. With Samsung, Toshiba and their ilk snapping at Sony's heels it's no surprise the company is intensifying its efforts. Currently Sony does have the advantage of being the only company with a production OLED display on the market, but that can't last forever.
The specifics on the investment will see this cash put into developing the TFT infrastructure and EL coating processing facilities at the Higashiura factory in Japan. The timeframe for the investment is given as the second half of this financial year, which starts in October, with these products being implemented during the following financial year - which at the very best means April next year. Nonetheless, the delay is likely to be worth it.