We all wondered when this would happen...
Sony has just unveiled a cloud-based music service called Music Unlimited. It provides a single - unlimited - online store for all your music that you can then access using your PC, a TV, or PS3. To make it into a fully-fledged iTunes rival, you will also be able to buy tracks through any of these interfaces. So, you can buy a song while browsing on your laptop then instantly play it back in your living room through your TV.
The service uses the Qriocity (pronounced curiosity) platform that is used throughout Sony's product range on devices like the PS3, its Bravia TVs, and its Vaio laptops. Thus the interface will, to a greater or lesser extent, be consistant across all platforms. Qriocity is already being used with live video streaming services avilable to US customers.
Of course, none of the individual components of this are entirely new but with Sony's vast range of products and its huge music production arm, it's well poised to make a serious impact on the market place. That is if it gets the pricing right, an issuethe company has often slipped up on. Unfortunately pricing won't be revealed until much closer to launch, which will be sometime towards the end of the year.