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Sony Announces Generous VAT Back Scheme: Omits PS3 and DSLRS


Sony Announces Generous VAT Back Scheme: Omits PS3 and DSLRS

You might be in denial over it, but come 4 January 2011, VAT in the UK will rise to 20 per cent. (I know, we don’t want to think about it either). To ease the pain for UK consumers, Sony has launched a ‘VAT back’ scheme across a wide range of its products. This means that consumers will be able to reclaim all the VAT paid on any qualifying products purchased, in store, and in full, between 28 October (today) and 24 December. Customers will have until 31 January to take advantage of the scheme.

“Next year is likely to be a tough time for everyone, and with Christmas around the corner, getting the ‘VAT Back’ will hopefully make the difference for anyone in two minds about whether to make that extra special purchase for the family or as a Christmas gift, ” said Andy Benson, Sony UK’s commercial director, in a statement.

There’s no doubt is a great offer, and one likely to sway the wallets of many to Sony products this festive buying season. However, there’s bad news for anyone now lining up a PS3 or Sony Alpha DSLR in their mind’s eye – as they’re not included in the scheme – to which we say – boo.

The deal does include compact cameras though, as well as eReaders, Blu-ray players, camcorders, VAIO netbooks and its range of 3D televisions. So that’s good.

High street retailers taking part are John Lewis, Tesco Extra, M&S Home, Jessops, PC World, Amazon, Comet, Currys and Argos and Sony Centres as well as some independent retailers.

Sir Derek Jacobi will be fronting a TV advertising campaign as Scrooge in a modern-day version of A Christmas Carol and a supporting website is now live.


October 28, 2010, 4:49 pm

Interesting that it does not include the DSLR's, but does include the SLT-A55, a very capable alternative. Just made my impending camera purchase choice even harder (sigh).


October 28, 2010, 4:52 pm

Spotted this this morning and was looking quite handy until my other half (who is wanting a new camera) decided she didnt like anything from Sony.

If it hadnt been for the retailers coming on board the whole thing would have been a giant waste of time - everything I checked out was cheaper elsewhere when taking into accounts Sony's asking price at 40/47ths (I think thats how you do it for 17.5% vat). But with the likes of Amazone on board there will be some serious savings to be made.


October 28, 2010, 5:40 pm

Noticed later on that in fact there are some DSLRs in the offer. Jessops are offering the A580 (DLSR version of the A55) as well as the A33,A55 and NEX-5.


October 28, 2010, 10:29 pm

you missed the apostrophe on the homepage for the "it's"

john alexander

October 29, 2010, 2:31 am

Hi Richer sounds have dropped the price of the Sony blu-ray BDPS 570 by £10 to £169.95, however you have to pay £199.95 in store and then claim the vat back from Sony. I think this is Richer sounds making more out of this deal than we are ??? Am I correct ?

Trusted Comment

November 4, 2010, 9:36 pm

Definitly worth checking out the small print here. Only specified TVs are eligible, bought from retailers that are taking part in the Sony VAT back promotion. Quite confusing really and could lead to some nasty surprises post-purchase unless you're not careful. A full breakdown here: http://www.buydigitaltv.co.....

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