You might be in denial over it, but come 4 January 2011, VAT in the UK will rise to 20 per cent. (I know, we don’t want to think about it either). To ease the pain for UK consumers, Sony has launched a ‘VAT back’ scheme across a wide range of its products. This means that consumers will be able to reclaim all the VAT paid on any qualifying products purchased, in store, and in full, between 28 October (today) and 24 December. Customers will have until 31 January to take advantage of the scheme.
“Next year is likely to be a tough time for everyone, and with Christmas around the corner, getting the ‘VAT Back’ will hopefully make the difference for anyone in two minds about whether to make that extra special purchase for the family or as a Christmas gift, ” said Andy Benson, Sony UK’s commercial director, in a statement.
There’s no doubt is a great offer, and one likely to sway the wallets of many to Sony products this festive buying season. However, there’s bad news for anyone now lining up a PS3 or Sony Alpha DSLR in their mind’s eye – as they’re not included in the scheme – to which we say – boo.
The deal does include compact cameras though, as well as eReaders, Blu-ray players, camcorders, VAIO netbooks and its range of 3D televisions. So that’s good.
High street retailers taking part are John Lewis, Tesco Extra, M&S Home, Jessops, PC World, Amazon, Comet, Currys and Argos and Sony Centres as well as some independent retailers.
Sir Derek Jacobi will be fronting a TV advertising campaign as Scrooge in a modern-day version of A Christmas Carol and a supporting website is now live.