It was only a matter of time... for both of them.
Microsoft has been busy expanding its well established platforms this week. Firstly it has added Windows Marketplace application store access to older Windows Mobile 6.0 and 6.1. Secondly it has brought enhanced social media to the Xbox 360 with the integration of Facebook, Twitter, Last.fm and Zune integration.
Looking at the smartphones first and many may scoff at Windows Mobile 6.0 and 6.1 (many still do at 6.5 - and I'm probably one of them), but bringing Windows Marketplace functionality is vital. An incredible 30 million smartphones run 6.0 and 6.1 meaning not just a real boost to a sizeable number of owners, but also a much greater market for application developers.
Windows Marketplace can be downloaded via the link at the bottom of this article and then, hopefully, your phones won't need to follow any more URL download links again!
Next as of today all Xbox Live users will be able access all the aforementioned social and streaming media listed above. The move could be labelled as long overdue, but credit to Microsoft for creating a stunning online experience already with Live so I'd argue this is just the cherry on top.
(More photos on the second page)
Update Sony has said anything-you-can-do (sort of) as Facebook will come to the PlayStation 3 with firmware 3.10 that is due out on 19 November. Official preview video below.
Download Windows Marketplace
Xbox Live Social Networking Update