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Sky Cuts £99 From HD Box & Rebrands It

Gordon Kelly


Sky Slashes HD Box By £99 & Rebrands It

It is a time-honoured practice that a company slashes prices just before it is about to update its product lines (see iPhone, etc, etc) and could this now be the case with Sky and its High Definition digibox?

Today Rupert Murdock's mega-corp has announced it will be slashing the cost of the Sky HD box by £99 to £150, a 40 per cent reduction on the previous £249.99 RRP. At the same time the broadcaster will be looking to cash in on its well regarded Sky+ brand by rechristening it ‘Sky+ HD'.

What about hidden costs? As usual there are a few: notably the £60 installation fee for existing customers (£30 for newbies, tut-tut) and the fact that the deal hangs on the customer taking out the minimum of a £10pm ‘HD Mix' package (fair enough). That said, when coupled with the enlarged HD channel line-up and new HD-specific EPG (electronic programme guide) it is looking a far more tempting solution for the millions stuck watching standard definition on their pricey new HDTVs.

So if you've been holding off perhaps now is the time to splash out - unless you, like me, believe Sky's clearing out old stock in preparation for a new box in a few months time...

Yep, it's never a good time to upgrade.

Update: Sky now isn't expected to announce this until the end of the month. Hold tight.


Sky HD (expect the deal up any minute)


June 20, 2008, 5:33 am

Sounds better then Virgin's measly one channel's worth of HD and I've heard the Sky+ box is more responsive then Virgin's V+ box. I'd probably consider it if I hadn't just got a new deal with Virgin.

The Pope

June 20, 2008, 11:51 am

I'm gonna suggest this move is an attempt to compete with the &#163150 offering from Freesat HD, despite the fact that the Sky version will cost you a &#163120 a year (&#16310 pcm) in Sky HD fees, on top of a similar amount for their minimum subscription package.

I'm still thinking Freeset myself

Peter A

June 20, 2008, 1:19 pm

I was thinking Freesat, but with the PVR not yet out, the cost likely to be &#163250+, I'd rather go SkyHD for the content - like footie next season.


June 20, 2008, 2:09 pm

What's the standalone cost? I'm extremely curious about using a Sky HD box with Freesat from Sky. The amount of money that they try and peddle for awful TV simply doesn't justify paying for any form of subscription. The base service is excellent though.


June 20, 2008, 2:55 pm

I agree with the Pope - this is Sky's effort to remain competitive in a market that now has a promising young upstart in the form of FreeSat.

Will be interesting to see how the FreeSat service takes shape over the coming few months.

I'm not ruling out a new Sky HD box - but I think this is a move to try to grow their vulnerable base of HD subscribers before FreeSat gets much of a foothold in the market.

Go FreeSat go!

Peter A

June 20, 2008, 5:23 pm

Offer still not appearing on the Sky Website... have you jumped the gun, TR? This was previously rumoured to become available in July, with the new EPG coming in the Autumn. Share some more detail with us!


June 20, 2008, 6:01 pm

Having had SkyHD for nearly 8 months now, I am pleased with the service I get. The ever expanding HD channels that are being launched is worth having to pay for. The update to the EPG will be welcomed as its rather aged and could be set up far better.

Paul Nicolson

June 21, 2008, 10:23 pm

Im going to wait to see the price of the new humax HD box with recorder built in. Freesat is the way forward if you dont want ripped of by SKY


August 5, 2008, 3:16 am

When I move house about 8 months ago I went from Virgins so called HD box to SKY HD. Managed to get the box and installation on a special deal of &#16399 IMHO &#16399 well spent. The only disadvantage over Virgin is only having 2 tuners instead of 3. Gone from 1 HD half channel to 19 HD channels :-).

Shame I don't have ITV though I would love to watch the F1 in HD.

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