In a rather smart move on the parts of both the BBC and Sky, the two companies have teamed up to give access to iPlayer hosted TV content through Sky's Sky Player. The partnership will see Sky's online portal hosting a slew of BBC branded sections, offering access to BBC programmes fitting in with the extant Sky genres and offerings.
Perhaps strangely, although understandably, programmes can't actually be watched on Sky's web portal, so users are in fact linked to their chosen BBC videos on the iPlayer website. However, with the BBC's content arguably some of the best on Sky (slightly ironically if you ask me) highlighting to Sky Player users that such programming is available isn't a bad thing.
Griff Parry, Director of On-demand at BSkyB, commented: "Access to BBC content along with improvements to the user experience will further support the ongoing success of Sky Player.
"The combination of more choice and easier access means Sky Player users will find it even simpler to enjoy a wide range of TV content. The addition of links to content from BBC channels further demonstrates Sky's role as a leading online aggregator with access to one of the broadest selections of online video."
Anthony Rose, Head of the Online Media Group at the BBC, furthered: "We are delighted to be able to offer access to BBC TV programmes to Sky Player users. This deal further underlines our commitment to reaching new audiences by making BBC iPlayer available on as many services as possible."
Not exactly a ground breaking announcement in the scheme of things, but interesting nonetheless.