If you actually make some use of your HDTV chances are you're a Sky HD subscriber in which case, good news: 1. You're not a plonker (owning a next gen player or having a media centre set-up also saves you) and 2. Your choice of High Def programming just got wider.
Over the next few weeks Rupert Murdoch's (we try to forget that part) media monolith will launch Sky Moves Premiere HD, Sky Sports 3 HD and FX HD.
As the titles suggest these are fairly explanatory but the nitty gritty is slightly more complex. For instance, Sky Sports 3 HD will actually be an amalgamation of content from Sky Sport 3 and Sky Sports Extra - didn't see that coming, eh?
FX HD isn't completely straightforward either as it will be show a mixture of HD programming from the FX channel but only between the hours of 7pm and 2am. It will also feature the odd bit of SD content which seems rather pointless.
Finally Sky Premiere HD it's... well, an HD version of Sky Premiere. Yep, that one was simple - you got me there. The usual mixed bag of new releases will hit that including top notch entertainment such as Blood Diamond, Flags Of Our Fathers and the good - if rather self-indulgent - Babel. One the downside you'll also get piffle like Mr Bean's Holiday and Ghost Rider (the latter of which I'm sure Hugo will love given his bizarre adoration of Transformers...).
Sky also revealed Sky HD subscriber numbers have now exceeded 400,000. With HDTV owners well past the 7m mark that means one Sky HD box for every 17.5 of them and consequently I have to do this... *slams head against table*