Having launched its own broadband and telephones packages and successfully evolved Sky Anytime into a premium content streaming and download service, it seems Sky wants a slice of everything. Just take a look at this...
Entering yet another field, the Murdock's empire has gone after the storage and backup sector with 'Store & Share', a service which offers users a range of packages to upload, backup and distribute their data.
Breaking this down, it means everything from photos, music, video and important files can be kept online while an email can be sent to anyone providing a download link to whatever you wish to share. As for the backup service, it enables users to automatically backup specific files or file types which can then be restored to any computer via logging into your Store & Share account.
At the low end users are given 1GB of storage space absolutely free (even without a Sky TV or broadband subscription) with the only adage being the account is accessed at least once every 30 days. For £2.50pm 10GB of storage space and access to the Backup manager is provided, while £4.50pm increases this to 60GB. The service isn't Mac compatible as yet, but it is up and running now.
Ultimately, it's all pretty basic but this approach, coupled with the brand awareness Sky brings and its rock bottom pricing means it is still likely to attract the masses.
Whatever next, a Sky mobile phone? Given its close ties with Google, once Android launches, don't bet against it...