It was only a matter of time...
Sky has finally become bored of sitting on BT's network and decided to unbundle its broadband and phone offerings. The move will not be in partnership with any other unbundled ISPs and Sky will use its own equipment exclusively.
"We have built a new state-of-the art network which uses Local Loop Unbundling (LLU) to give us end-to-end control of your broadband and phone service, instead of 'renting' the connection from another provider," said Sky in a statement to customers this week. "We're using the latest technology to offer you a great experience and to offer you new features in the future, such as managing your voicemail through Sky.com."
It continued: "Carrying voice and internet signals over our own network also means we can offer unbeatable value for money. You don't have to do a thing - we're transferring Sky Talk and Sky Broadband customers to our new network automatically, with minimal disruption to your connection. Your account details, including your home phone number, email address and username will all stay the same. Your Sky TV service will not be affected."
The only question is how Sky's move affects BT friendly numbers such as 0800 and the now free 0845 and 0870 - often the bane of many customers' phone bills.
On the other hand this may see Sky soon playing in the upper echelons of the ADSL2+ sector with a 24Mbit product, currently it tops out at 16Mbit. The Murdock juggernaut doesn't do things by halves so this should be a development worth watching...