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Sky 3D Gets 1 October Launch Date


Sky 3D Gets 1 October Launch Date

Sky 3D will officially launch on Friday 1 October 2010, Sky has confirmed today and will be free to all Sky HD subscribers.

Content-wise, Sky said that it has lined up deal with all the major studios, such as Disney, Fox, Universal, Warner Brothers, Paramount and DreamWorks – though we noted that Sony is not on the list.

When queried on this, a Sky spokesperson told TrustedReviews that, "we’re in discussions with all of our studios and will confirm further content partners as we near launch... it would be inappropriate to comment on the status of commercial negotiations."

For now though, movie-wise, the films Bolt and Monster vs. Aliens will be shown at launch, with 3D titles such as Alice in Wonderland, Ice Age – Dawn of the Dinosaurs; Coraline; Fly Me To The Moon and Harry Potter & The Half Blood Prince all appearing in the run up to Christmas.

Sky is pushing the Ryder Cup for sports, as long as you like golf, and Premier League football matches too.

Sky has been running Sky 3D as a soft launch for some time, and has been accessible on request to those who already own a 3DTV and TrustedReviews took a first look Sky’s service back in April. The service will work with any TVs using both ‘active’ and ‘passive’ format. It has also been showing football matches in pubs and clubs and Sky said that there are now 1,500 3D enabled venues in the UK.

Sony, Panasonic, Samsung and LG all now offer 3DTVs and all expect to sell millions of sets across Europe by the end of the year.

In a separate announcement, Sky announced a tie-up with HBO and said it would have exclusive right to show all new-HBO shows in high-definition. HBO was home to such shows as The Sopranos and The Wire, so there’s every chance its new stuff will be worth watching too.

And if you’re waiting for the tech angle here, these shows will be available through Sky’s upcoming Anytime+ on-demand service. This will bring hundreds of hours of shows available via the internet – though initially only to Sky Broadband customers.

Link: Sky 3D


July 29, 2010, 6:28 pm

You know how old all this crap makes me feel? "You kids today and your 3D television!" But that's how I feel. With the exception of an interactive medium like gaming, it's once only eye candy being rammed down the consumer's throats. You know the most complimentary review BBC's Mark Kermode gave the 3D component of a film? It was unnoticeable after a while. It didn't ruin his enjoyment. He's right. That's about as good as it gets. Not worth it. And may I add that the pointlessness is compounded for sports - don't need to see Rooney blame fans for his inability to score 'IN 3D!' thank you very much.

Denis iii

July 29, 2010, 6:29 pm

Yawn, does anyone really care about 3D?


July 29, 2010, 6:58 pm

After being years behind on 3D due to the awesomeness of my Pioneer plasma I'm very much looking forward to jumping straight into 3DTV :D Got my Panasonic ready-and-waiting, should be up and running in time for Sky's launch :D


July 29, 2010, 7:00 pm

@Denis_iii - Yes. I do. I actually really enjoy films presented in 3D, so long as it's done well (Avatar; Shrek Forever After) and not in a ram-it-down-your-throat-that-this-is-in-3D fashion (Alice in Wonderland). It's not a reason in itself to watch a film, but I like the immersion of 3D and, given the option, I'd always choose to watch a film in 3D over 2D. I've not bought into home 3D yet, and probably won't buy into Sky 3D (subscription TV isn't really my bag), but I will almost certainly replace my current LCD TV with a 3D model (and accompanying Blu-Ray deck, unless my PS3 is somehow updated to output 3D) in a couple of years, once the tech has matured a little and the catalogue of content is a bit wider.


July 29, 2010, 9:02 pm

I saw Avatar in 3D and thought it wasn't worth the extra £3 to have the privilege of wearing an extra pair of eyes. Since then I've gone and seen loads of films in the cinema that are shown in 3D and 2D and I've always opted for 2D. As for having to wear a pair of glasses at home... it's a total nonstarter.

What Sky have also announced that's *far, far* more important is this deal with HBO, and TR would do well to find out some more specifics. True Blood Season 3 is currently being shown on HBO in the US, and I for one need to know if this deal means that both sides of the pond will get the same content at the same time, or whether we'll only get back-catalogue (which is useless).


July 29, 2010, 9:21 pm

@GoldenGuy I found that when i forgot about the fact that it was in 3D, when it became "unnoticeable" was when it enhanced the films the most. Just a better picture, more immersive, no fancy flying at me stuff.


July 30, 2010, 3:06 am

@MRHorizontal - I think the information you're seeking (regarding the Sky HBO deal) is on Digital Spy:


I don't think it comes under tech news, so I wouldn't expect TR to report on it.

John Beharrell

July 30, 2010, 8:35 pm

Great Article &#8211 Although may i add that a survey on our users show that people still think that 3D TV is too expensive. They would much rather go to their local pub and take advantage of the 3D TV technology with their friends, whilst enjoying a nice cold pint. Please use http://www.3dtvpubfinder.com to find out your nearest pub / venue showing 3D TV.

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