If our mobile phones are going to get ever more advanced then the screens inside them need to be playing catch up too. To this end Sharp has stepped forward (as it so regularly does) to announce a stunning upgrade to the traditional mobile LCD.
Targeting compact handsets, it has unveiled a display with a stunning 8ms response time (roughly three times faster than traditional cell phone screens) and an industry high 2,000:1 contrast ratio – a figure which wouldn't look out of place on any consumer LCD monitor! I think the photo says it all.
Unfortunately however the new screens do stick to the (seemingly) age-old 240 x 320 QVGA resolution that has been doing the rounds for a few years now but at just two inches anything higher would have required a microscope to read anyhow.
A sample shipment of the new screens will be released to manufacturers towards the end of 2007 with bulk orders coming in 2008. Sharp clearly has high hopes for this panel too since it is predicting $836m in sales from it by the end of Q1 2009. Currently production costs for the panels will be 30 per cent higher than standard screens.
Sharp was also quick to acknowledge the primary challenge to these screens will likely come from OLED which is also beginning to make a name for itself in the TV market but pointed out production costs for OLED will likely be two to three times more expensive than convention LCDs – at least initially.
All sounds like fun stuff to arrive just in time for our next upgrades - let another format battle commence!