If you haven’t yet seen Riyad’s coverage of CES you should make a point of checking it out. One item that passed us by at the time was an innovative new SD card from SanDisk that boasts integrated USB 2.0 connectivity. This means that you can plug the card straight into any PC or notebook with a USB connection without having to worry about a memory card reader.
Michael Morganstern, a SanDisk product marketing manager, said, “We developed a new mechanical design that enables us to fully contain a high-speed 2.0 USB flash drive within the small SD form factor. This eliminates the need for a removable cap, which can be lost, and results in a dual functionality card that is fully SD compliant. The device also features an LED that blinks when data transfer is taking place to indicate that the card is being used as a USB flash drive.”
SanDisk is hoping that the convenience of the new card will boost SD cards market share even further, which according to the company is now the best dominant full-size card. The cards are scheduled to be released in the first quarter of 2005.
SanDisk is also trying to do for its Flash Drives what Nokia did a couple of years ago for its mobiles and turn them into fashion statements, by offering interchangeable coloured skins and caps. The company says that this will add, “panache, flair and a sense of energy for people on the go”.
The company has also upped capacities for its entire line of flash drives. The Cruzer Mini is now available in 2 and 4GB capacities, the Cruzer Micro will have 1GB and 2GB models, while the Cruzer Titanium, designed to withstand harsh environments will be offered in 1GB capacities. The new drives wil be available from February.