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Samsung Officially Launches NX10 'Hybrid DSLR'

Gordon Kelly


Samsung Officially Launches NX10 'Hybrid DSLR'

Samsung has taken the best part of a year to bring this concept to market, but it has now formally announced the 'NX10'.

Dubbed a 'Hybrid DSLR', the NX10 is likely to be a controversial character since it takes on the same theme as Micro Four Thirds: reduced size body thanks to scrapping the single lens reflex system, but isn't actually compatible with it. Erm, cheers Samsung.

Instead the NX10 remains small (121.9 x 86.3 x 40.6mm, body only), though actually slightly larger than the Micro Four Thirds models we have seen to date. On the upside, however, Samsung has pulled the stops out with a 14.6MP APS-C CMOS sensor, 100 - 3200 ISO, an electronic viewfinder, built in pop-up flash and 3in OLED display. Its new DRIMe II Pro engine powers the show and there's 720p High Definition video recording with HDMI output.

"The new Samsung NX10 marks the start of the next generation of cameras," said Samsung digital imaging CEO SJ Park. "The large sensor and the ultra fast auto focus give consumers the quality they demand as well as the compactness they want in one exceptional package."

While I agree in general with Park's analysis, I'm not convinced inventing a new proprietary system is the way to achieve it. The tech industry has flourished when industry standards are widely adopted and floundered when it has become fractured. I'd argue Micro Four Thirds needs support right now, not competition. Instead Samsung is treading a worrying and increasingly Sony-esque path at present and the NX system comes hot on the heels of its equally confusing bada smartphone platform. Bada is another in-house project that is looking to divide a sector which has recently flourished thanks to greater stability.

An ambiguous 'spring 2010' release timeframe has been placed on the NX10 and I have to admit, I'm not holding my breath...


Press Release via engadget


January 4, 2010, 7:16 am

Screw samsung and their arrogant proprietism. They make shoody TV's as well. The power components in my 40 inch £1000 TV blew after only 18 months. They are sinking from their own greed.


January 4, 2010, 1:17 pm

well, at least it isn't glossy, like every single samsung product released to date.


January 4, 2010, 1:25 pm

As a consumer I think we should admire Samsung, not denigrate it, for taking huge commercial risk to give us a choice. Nobody is forced to buy the product. Panasonic and Olympus combined are big enough to look after Four Thirds; for me, any disappointment with Samsung lies in the opposite direction. An APS-H sensor, not APS-C, would give greater distance from Four Thirds. Put an APS-H sensor with an articulated screen, get the autofocus and firmware right, and I'm interested.


January 4, 2010, 2:59 pm

Not suprising at all really. Micro Four Thirds is not an industry standard, but an Olympus/Panasonic initiative. When Nikon and Canon introduce their versions of 'Hybrid DSLR' cameras as they inevitably will, they will almost certainly be with their own systems with their own proprietary sensors and mounts (as it has always been in the world of SLRs/DSLRs) so it's a bit unfair to critisise Samsung for it. Of course this limits your choice of switching between systems but that's how the manufacturers make their money.

What will interest me is how well this camera adresses the issues of Hybrid SLR cameras - namely autofocus performance, performance of the sensor/screen in low light when composing shots and lag of the screen for action shots.

The other thing of course is where does this leave Pentax, who up until now have had a close relationship with Samsung in DSLRs.


January 4, 2010, 3:42 pm

What the heck? As Samsung seems rather determined to NOT use anything it didn't develop (read : Bada OS and now this), I feel worried that they might introduce some sort of competitor to the SD format.

Dave Deacon

January 4, 2010, 8:27 pm

I have a Sammy GX20 with many Pentax-fit lenses. However, I will not be going this new Samsung route. They readily ditched the GX20 for this rather risky one after many promises of staying the course, FF, etc. Why invest in something that will likely fail and be ditched in a few years? In any case the NX IQ will likely be as bad as their compacts and camcorders. I'll probably go back to Canon - a much safer bet.


January 5, 2010, 8:09 pm

I'm a little flabbergasted by all the mud being hurled at Samsung here, because I see absolutely no difference between their Micro 4/3 release and this one for Samsung. Samsung have no more 'ditched' their previous offerings than Panasonic and Olympus have. The differences between an SLR design and these new hybrids mean that using the same lens system would be utterly undesirable. What's the point in making your camera smaller and keeping the same honking DSLR lenses?

As for Samsung supporting the Micro 4/3 format, why should they? They already have their own APS-C sensor technology to use here, ad absolutely no reason to join forces with their competitors.

Don't get me wrong - I'd love to be able to buy a new camera and know that I could reuse the lenses with whatever camera I choose to upgrade to several years down the line. But seriously - does anybody see that happening?

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