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Samsung Launches Touchscreen Genio Handset

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Not every touchscreen handset has to go head on with the likes of the iPhone 3GS, Palm Pre and HTC Hero...

Offering a nice change of pace this week is the Samsung 'Genio Touch', a midrange mobile targeted at the youth market and, well, anyone who likes bright colours.

Consequently, specs are nothing to write home about, but the 2.8in QVGA touchscreen display, Bluetooth 2.0 with EDR, 2MP camera, FM tuner and wide codec support (H.263, Mpeg4, WMV, MP3, AAC, AAC+, WMA) should please its none too demanding audience. Direct access to YouTube, Flickr, Picasa and Photobucket should carry favour too. On top of this is a microSD expansion slot, interchangeable battery covers and pocket friendly dimensions (103 x 56.5 x 12mm) and weight (93g).
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"We've designed the Samsung Genio Touch specifically for the youth market," Samsung Mobile UK and Ireland VP Mark Mitchinson. "This segment is fiercely competitive and it's a growth area where you can't afford to compromise on features or looks. I believe the Genio Touch resonates well within this ever demanding audience. We all believe Samsung Genio Touch will be a hit and create a real buzz in the marketplace."

I suspect Mitchinson could be right, especially given Samsung has planned a major advertising push for the handset which follows its immediate launch. Carphone Warehouse will be the exclusive seller on the UK highstreet and at just £60 expect them to shift like hotcakes. Garish, soap shaped, electronics packed hotcakes...

Link:
Press Release

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