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Samsung Launches Touchscreen Genio Handset

Gordon Kelly


Samsung Launches Budget Touchscreen Handset

Not every touchscreen handset has to go head on with the likes of the iPhone 3GS, Palm Pre and HTC Hero...

Offering a nice change of pace this week is the Samsung 'Genio Touch', a midrange mobile targeted at the youth market and, well, anyone who likes bright colours.

Consequently, specs are nothing to write home about, but the 2.8in QVGA touchscreen display, Bluetooth 2.0 with EDR, 2MP camera, FM tuner and wide codec support (H.263, Mpeg4, WMV, MP3, AAC, AAC+, WMA) should please its none too demanding audience. Direct access to YouTube, Flickr, Picasa and Photobucket should carry favour too. On top of this is a microSD expansion slot, interchangeable battery covers and pocket friendly dimensions (103 x 56.5 x 12mm) and weight (93g).

"We've designed the Samsung Genio Touch specifically for the youth market," Samsung Mobile UK and Ireland VP Mark Mitchinson. "This segment is fiercely competitive and it's a growth area where you can't afford to compromise on features or looks. I believe the Genio Touch resonates well within this ever demanding audience. We all believe Samsung Genio Touch will be a hit and create a real buzz in the marketplace."

I suspect Mitchinson could be right, especially given Samsung has planned a major advertising push for the handset which follows its immediate launch. Carphone Warehouse will be the exclusive seller on the UK highstreet and at just £60 expect them to shift like hotcakes. Garish, soap shaped, electronics packed hotcakes...


Press Release


September 16, 2009, 1:29 pm

i remember the days back when nokia's xpress on covers were all the rage. they worked back then, but i can't see that happening all too soon (except maybe the iphone). phones are just too disposable nowadays for people to bother with this kind of thing.


September 16, 2009, 2:58 pm

This is being marketed as the "Corby" elsewhere if people want to try to Google about it. I suppose that name wouldn't project quite the right image here.

The screen's capacitive like the old Tocco, and the T9 is improved apparently (word completion and a quick toggle) but unlike the Tocco it's not 3G. I imagine they could easily put out a version for £50 more that added 3G and maybe GPS.

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