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Samsung Launches 3D VOD Service

David Gilbert


Samsung Launches 3D VOD Service

While some are humming and hawing about the whole 3D thing, others are diving head first into it the third dimension and Samsung are at the forefront of this brave new world.

Having launched the first 3D TV in the UK last years, Samsung was obviously an early adopter of this technology. Now, in a bid to provide more content for its 3D sets (and their owners), it has launched a 3D video streaming service in Korea with roll out in the US and Europe to follow shortly. Among the many reasons the BBC has decided against fully embracing 3D is the lack of a constant source of 3D content to make the platform viable, so Samsung’s move could help ease those worries – as well as helping Samsung’s 3D TV sales figures of course.

The 3D video streaming service will be available through Samsung’s Smart TV 3D application and will initially see movie trailers, concerts and music videos coming online with full-length feature films to follow. The announcement was made on Samsung’s Korean website and while the translation of the announcement is not crystal clear, it does confirm the roll out to Europe and the US later this year with a global roll out also planned. It also mentions a content collaboration with Dreamworks Animation which sounds like it could bring some interesting content to the platform.

3D is obviously a divisive subject at the moment and while there are some moves to standardise the area, proponents of the technology face a struggle to convince consumers that 3D in people’s living rooms is the way forward. Would this 3D video streaming service be enough to make you convert from 2D to 3D?

Source: Samsung (translated) via Engadget


March 16, 2011, 5:21 pm

Of course in South Korea they have fairly wide availability of fibre to the home at 100 Mbit/sec broadband, with gigabit speeds starting to be rolled out, so pushing the high bitrate video required for quality HD, let alone 3D, is viable. Try that in the UK with flaky 2 meg ADSL and see how far you get.

David Gilbert

March 17, 2011, 11:34 am

@John McLean A very good point but even with a proper broadband speeds over here I really think a 3D streaming system in this part of the world is quite a few years away from being widely used.

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