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Samsung Announces Rival to Android OS

Gordon Kelly


Updated: Samsung Announces Rival to Android OS (goodbye Symbian)

Didn't see this coming, but then again it isn't really surprising...

Samsung, in its quest to become the supreme overlord of the galaxy, has announced its own mobile phone operating system which it has called 'bada'. For what it's worth, this comes from the Korean meaning 'ocean' which is to convey wet, salty, fishiness "the limitless variety of potential applications which can be created using the new platform."

This dreary marketing rhetoric comes from a solid foundation though with Samsung going down the Android road and making bada a completely open platform. Developers will also be given more power than ever before with direct access to core aspects of the OS including the dialler. Networks will also have the option to ruin customise the OS as they see fit.

"Based on Samsung's experience in developing previous proprietary platforms on Samsung mobile phones, Samsung can create the new platform and provide opportunities for developers," said the company in an ominous opening, given its previous proprietary platform have all been mind numbing mediocre. Still Samsung has the right angle with bada in courting 'developers' (a word it rams home no less than nine times in the release), since the likes of iPhone OS and Android are now being driven as much by their third party content as the main elements of the operating systems themselves.

As you might expect, detail on bada is extremely light at this stage with Samsung stating nothing more than it plans to integrate its recently announced Application Store and an SDK over time, while a formal launch will take place in London in December.

There's nothing really to get excited about here until we know more. I'm happy to roll out the "competition is good" mantra once again, but in all honesty I think open platforms need to come from software focused companies not hardware. After all, are Sony Ericsson, Motorola, Nokia et al really going to welcome a Samsung OS onto their competing handsets?

Still, competition is good...

Update: It seems the fallout from bada is about to begin with Samsung to stop developing handsets on the Symbian platform and Windows Mobile also potentially being dropped. Could bada be one massive mistake or is it about to help clear the wheat from the chaff?


Bada Official Site


November 11, 2009, 6:01 am

They have Windows Mobile, Symbian and Android phones and now their own OS. What is their level of commitment to their previous phones with those OSes on them? Just makes you feel slightly snubbed. I know they are a massive company and have the resources to cover them all, and I guess this is lots of eggs in lots of baskets. But as a fairly new Galaxy owner who's wondering when Android 1.6 is coming (at the least) it makes me feel a little uneasy.


November 11, 2009, 6:27 am

I cannot think of anything worse than a Samsung developed OS. Samsung will undoubtedly use Bada across their range of handsets even if the finished product is nothing compared with Android.

I admit I don't have the greatest knowledge on Mobile OS's, but I find whichever Samsung currently use on the Toco Ultra et al to be absolutely terrible - paired with a terrible touch screen. So with this in mind, Bada must be an improvement and that I welcome. But Samsung will use Bada regardless of its quality, since it sounds as if their footing the bill.


November 11, 2009, 12:48 pm

If they integrate the Microsoft web search in the new OS, will they call it Bada-Bing???


November 11, 2009, 12:48 pm

"What is Bada?

Samsung bada is a new open platform that enables a richer user experience in applications on Samsung mobile devices."

I take it they only want it on their devices - fair enough..

I think the biggest question for me will be backward compatibility with previously released devices which were using Saumsung's proprietary touch software? If so, i know the perfect device for this hehe..


November 11, 2009, 1:08 pm

This sounds like an awful idea. Seriously, Samsung are the worst software developers of all the big CE companies. Maybe LG actually...

Either way I would stay away from this like the plague.

Hamish Campbell

November 11, 2009, 1:41 pm

Bizarre, why bother with Android doing so well. Why not just do like HTC and put a better UI on top to differentiate and save all the time and bother with a new operating system.

How is the underlying OS going to really offer anything different or any great improvement over Android?

oh and competition is good.


November 11, 2009, 1:43 pm

Of all the major manufacturers Samsung are the worse when it comes to supporting their own handsets. Their proprietary feature phone OS is pretty clunky and silly too when compared to Nokia's S40 and Sony Ericsson's A200 platform.


November 11, 2009, 2:20 pm

Really, Samsung? Really?


November 11, 2009, 4:19 pm

Oh god not another mobile OS. Does anyone here actually like Samsungs TouchWiz UI? It puts me off their phones. I cant imagine them doing a whole OS well.


November 11, 2009, 4:33 pm

Makes me wonder what direction Samsung will be moving in, what functions could Bada perform and what features and advantages might it offer over the open Android OS and the competition? On the surface it's a strange announcement, but I bet there's a good underlying reason. Obviously financial. I just can't figure it out yet!

Tarik Bos

November 11, 2009, 5:45 pm

my god they can't even make rivaling software for their own phones and now they want to enter the OS market as a small player with limited resources, how stupid can you be? leave the software development to the big software giants like apple, google and in lesser degree microsoft...


November 11, 2009, 5:51 pm

Apparently they are partnering with Microsoft to deliver the search platform, its going to be called Bada Bing.

I'll get my coat.


November 11, 2009, 6:00 pm

@Jim haha I just absolutly pissed myself in the middle of the college library


November 11, 2009, 7:49 pm

@Jim and @J4cK1505: I believe @Syed made that joke in the third comment on this thread. Credit where credit due... but yes, you should all be ashamed and leave immediately :P.

We don't need another mobile OS! And yes, TouchWiz is infuriating and their widgets always take up too much bloody room.


November 12, 2009, 1:42 am

Good luck to them.... they make the CPU's, the LCD, and the memory, so why not an OS.

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