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SKy+HD Reaches One Million Households


Sky+HD Reaches One Million Households

You know that we like Sky+HD, but you probably didn't know that over one million other UK denizens agree. After 'record sales for the first three months of 2009' Sky has breached the one million Sky+HD subscribers mark, up from around 465k the same timer last year.

Sky's total install base grew to an impressive 9.3 million subscribers - up 43 per cent form last year, with around five million of those taking Sky+ and 15 percent, or 1.4 million Sky customers, also taking their broadband and telephone service from Sky.

Those figures in mind, it's not surprising that Sky had a decent quarter finically, with reported revenue up seven per cent at a touch under £4 billion and reported profit up 23 per cent to £622 million. Thanks to that performance, Sky reduced its net debt from £1.9 to £1.67 billion.

It's a good thing for Sky that the HDTV viewing public were apparently undaunted by reports of Sky+HD box failures

Sky One Million Sky+HD Subscribers press release

Sky financial results (PDF).


April 30, 2009, 6:51 pm

It's unfortunate that Sky seems all too happy to reel in new customers yet just forgets about those they already have.

It's also not surprising considering how much they're pushing it. I was in my local supermarket the other day which was were offering a free Sky+HD box when you buy an HDTV, saying that you'd be wasting your money by buying an HDTV but not having Sky HD to go with it, and they had a decidedly dubious demo on hand where SD and HD content were compared side-by-side on the same screen.


April 30, 2009, 9:30 pm


"a decidedly dubious demo on hand where SD and HD content were compared side-by-side"

- I have always maintained that Marketing is a art form.... LOL

Various sources suggest that many of the public have no true concept of 'HD' and simply believe that owning a capable set provides the output. So sadly, I suppose an over dramatic demonstration is inevitable to hook in the gullible.

But then I am a self confessed, still addicted, cynic!


April 30, 2009, 9:37 pm

@smc8788 - I can appreciate that. HD is something that's really hard to sell in a shop. Ultimately you don't know what to look for. I find the only real test is to sit down, what HD for about 10 minutes and let your eyes get accustomed then flip to see the same thing in SD. Ultimately the only way you'll manage that is if you know someone with Sky HD but trust me, once you do you'll see why it's a big deal.


April 30, 2009, 10:08 pm

whats that in comparison to virgin media ???????????

how many subscribers do they have currently?


April 30, 2009, 10:18 pm

IIRC Virgin Media has about about 3.5 million TV subscribers.


April 30, 2009, 11:15 pm

Still a lot of money in my book.

In France they've got four terrestrial HD channels - why not here?


May 1, 2009, 2:41 am

wow 3.5 - Virgin isnt doing to well then!


May 1, 2009, 3:07 am

I wonder how many of those 3.5 million Virgin subscribers are on the premium V+ service? One thing's for certain, one million is a lot of HD subscribers.

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