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Royal Mail Creates ‘Smart Stamps’

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Royal Mail Creates 'Smart Stamps'

The Royal Mail has given the humble stamp a 21st century edge by enabling them to interact with smartphones.

It works with six special issue stamps released for the 50th anniversary of the very last stream train, the 9F Class Evening Star.

When these stamps are viewed by Junaio augmented reality browser software, available on the iPhone App store and Android Martketplace, it fires up a video of the marvellous actor Bernand Cribbins, reading the poem the Night Mail, by WH Auden.

Cribbins was selected due to his association with trains, having played the porter in the 1970s move adaption of, “The Railway Children” – and also because Cribbins is cool again since appearing in Doctor Who as returning character Wilfred Mott.

"Intelligent stamps mark the next step in the evolution of our stamps, bringing them firmly into the 21st century,” said a Royal Mail spokesperson in a statement. “Royal Mail’s special stamps mark key events and anniversaries in the UK’s heritage, through a programme which aims to be both educational and informative.”

We don’t envisage many people ditching emails just for the change to interact with their stamps, but it’s certainly a novel way of putting snail mail back in the public eye.

Ryan131

September 8, 2010, 4:44 am

"Interact with" and "smart" are some pretty strong descriptions for "provide URI"...

Hamish Campbell

September 8, 2010, 12:09 pm

How about a trusted reviews sweepstake for the number of people that actually do this more than once.





I guess, 3 (and one of them is Cribbins)

GherkingTR

September 8, 2010, 6:13 pm

I received a letter this morning with one of these stamps, and can't seem to get the app to 'see' it. Maybe I'm missing something, I have it in 'live' mode.

Castalan

September 8, 2010, 8:41 pm

@ryan - completely agree ... it's really stretching the point to make it sound like postage stamps don't belong in the last century ....





The only post I receive these days is unsolicited junk mail - I use the internet to talk with friends - and even bills are emailed to me - the one thing I just can't seem to let go of is having paper bank statements .. there's something comforting about it.





Although recently I seem to be getting free plastic bags pushed through the letterbox from all sorts of "charities" whatever they are - which is nice as I use them as bin liners ... just doing my bit for the environment :)

SirThomas

September 8, 2010, 10:35 pm

Surely stamping over the stamp as they always do, will make it a lot harder for the app to read.. No?

Saltank

September 9, 2010, 4:23 pm

Way to waste money on the wrong things, Royal Fail.





They need to work on reducing the half-hour queues instead of releasing software nobody needs.

Antony B Clarke

September 12, 2010, 1:17 pm

Once again the Post Office is totally missing the point. Stop releasing so many stamps that no-one wants, print less (save money printing less! - important perhaps in the current climate) and think a lot harder. We dont want an avalanche of paper stamps sheets covers etc of no collectable value. Reduce the number of stamp issue to perhaps 4 or 5 per year in line with the reduction in use of stamps for postage. Does the new smart stamp software link add value to the stamp. Very doubtful indeed, in fact almost certainly it doesnt. Even if it did, the launch of the product has all the hallmarks of the muddled Royal Mail thinking, and its a virtual secret! Very few folks even know about it, and perhaps even less will use it. Comeon Royal M, scrap all this paper chase, get with it, reduce costs, give us a more efficient and cheaper service. We dont need your stupid window dressing.

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