It was total gridlock around one section of CES today as Rohan Marley, son of reggae legend Bob Marley, was on hand to launch his family's new range of personal audio products. House of Marley will be hitting the shops in Q2 of this year and will bring an ethically minded ethos to the world of quality audio.
Using, wherever possible, eco friendly products like wood, aluminium and leather the new audio range will be part of a wider set of products that fit into the House Of Marley “one love, one world” philosophy that promotes equality, unity, authenticity, charity and sustainability. Key to this is that the company will donate a proportion of all sales to Bob Marley's charity 1love.
The range is impressively exhaustive for a new company. It consists of three collections; Jammin, Freedom, and Destiny, which essentially correspond to bottom, middle and top-end.
Jammin consists of headphone products all priced between $29 and $79 and the Roots Rock “speaker in a bag” iPod dock priced at $249. Freedom takes the next step up with headphones from $79 - $199 and a stylish iPod dock for $299. Finally Destiny has a variety of $99 in-ear headphones, the $299 Trenchtown Rock headphones, and One Foundation iPod dock for $499.
Nearly all the products use wood in some way, shape or form and generally look rather stylish, with flashes or yellow, red and green also in abundance. The high-end headphones and speaker dock in particular look stunning.
We didn't get a chance to have a listen to the new products but will be sure to pop by the company's booth again tomorrow so will report back with a few first impressions.