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RIM Adds iTunes Sync To BlackBerrys

Gordon Kelly

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RIM Adds iTunes Sync To BlackBerrys

I didn't - but probably should've - seen this coming...

In its ever more intense battle for the hearts and minds of the consumer RIM has pulled out the big guns in its war with Apple and produced 'BlackBerry Media Sync', a synchronisation app which - most controversially - works with iTunes.

Yep, you heard that right - RIM is hopping aboard what is arguably Apple's biggest unique feature and bringing it to Pearl, Curve and 8800 series owners as well as the impending Bold and touchscreen Thunder/Storm.

As you might expect, the solution isn't perfect. It doesn't play nice with either iTunes' DRM laced tracks or support drag and drop (but then again, incredibly, neither does the iPhone) and video is off the list. That said, it works with playlists and will happily sync with all DRM-free music (WAV, MP3, AAC, M4A formats) as well as import album art. Whether podcasts work at this stage however is unknown. Minions?

Typically for a new piece of software Mac support isn't yet ready, but then again neither is 64bit Windows or Linux - you'll need 32bit XP or Vista for it to play nice.

No matter, RIM just brought down a truckload of worry on Apple and much as the Cupertino based giant may wish to bring out its legal eagles the fact is it faces heavy pressure from Europe to open up iTunes to third party devices anyway meaning it will probably have to grin and bear it.

Smart move RIM. Your move Apple...

Link:

BlackBerry Media Sync

Wackywavinginflateablearmflail

July 27, 2008, 6:56 am

Score one for us Canucks!

Blackbeltgranny

July 27, 2008, 5:45 pm

Way to go RIM! Cant wait until the new Blackberry's hit USA in a couple of months.

Hugo

July 27, 2008, 6:52 pm

I think the more interesting question is: Does Apple stop this program from working and take the negative publicity hit, or allow it and potentially lose sales?

Gordon394

July 27, 2008, 6:55 pm

Ummmm, I think I answered that dilemma in the article Hugo ;)

Hugo

July 28, 2008, 1:45 pm

I was talking about stopping it at a software level, which isn't what you said at all.

Gordon394

July 28, 2008, 6:47 pm

"...much as the Cupertino based giant may wish to bring out its legal eagles the fact is it faces heavy pressure from Europe to open up iTunes to third party devices anyway meaning it will probably have to grin and bear it."

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