It takes a lot for us to write about a new memory key - especially if it isn't breaking some ridiculous capacity barrier - but I think these little guys deserve it...
Made by the wonderfully (and aptly named) company Quirky, the 'Split Stick' is the first 'double-sided' USB drive we've ever seen.
The concept is so simply it joins the ranks of we-can't-believe-we-didn't-think-of-it-first territory: dual USB drives in a single form factor to help separate your content. Think office and personal, home and away (not the soap, please), his and hers, g rated and x rated, etc. A central button slides forward and back to expose the appropriate connector.
To spur on users' imagination an array of designs have been created while more subtle markings are also available simply to distinguish the ends. Even user customisable markings can be chosen on the company's site and they will be laser etched into the drive during the ordering process. Yes, we know you can organise your data with folders but it does add a certain attractive novelty value to the whole process.
Interestingly, the Split Stick comes from a larger community driven business model at Quirky where anyone can participate either by submitting their own product idea for $99 or by voting, rating and influencing other people's product ideas. If successful and manufactured then 30 cents of every dollar goes back to the creator.
As for the Split Stick, it goes on sale immediately for just $19.99 (£14) and while I'd have liked to see larger 2x 4GB and 2x 8GB versions I can see quite a few finding happy homes.