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Pure Unveils Stunning 'Sensia' Touchscreen Web & DAB Radio

Gordon Kelly


Pure Unveils Stunning 'Sensia' Touchscreen Web & DAB Radio

DAB and web radios are generally much of a muchness, but every so often something comes along with blows them all out of the water...

That's exactly what Pure has done today with the announcement of the 'Sensia' which it describes as bringing "radio to the Facebook generation". Translation: the world's first high resolution DAB and web radio with a large, colour touchscreen and gobsmacking finger friendly Linux-based user interface.

How large? A whopping 5.7in 640 x 480 display is in there and brings not just easy access to DAB/DAB+/FM stations, web radio and podcasts as we've seen before, but also rich content such as weather, news, Picasa, Facebook and Twitter content via a growing set of Pure custom apps. Tantalisingly, Pure also says a Spotify app may be in the pipeline along with its own MP3 store where you would be able to buy music directly on the Sensia and transfer it to different computers around the home.

Beyond this the Sensia is also a media streamer using built in WiFi and Ethernet so users can listen to music stored on their home computer or NAS. It will even import the album art. We're still not finished either, because the Sensia features 'Listen again' technology to hear supported radio shows on-demand and 'Pure Sounds' makes an appearance bringing a library of relaxing sounds which can be played back or set as alarms. As for the actual sound output, Pure's 'Clearsound technology' is inside and the speakers are capable of a potent 30W RMS. iPods and MP3 players can be connected directly too, while a smart remote will work up to 10m away without direct line of sight.

In the Sensia Pure has a potential game changer on its hands and at £249.99 it isn't as expensive as I'd have expected either. Black, white, red and yellow finishes will be available when the Sensia launches in late October. Expect the line at the hot cakes stand to disappear when this hits shelves...


Touch My Radio (Pure Sensia microsite)


September 17, 2009, 8:07 pm

Loving that! Looks miles more useful that the O2 Joggler.

Plus I like Pure, they have a certain style about them.


September 17, 2009, 8:59 pm

I adore my Pure DAB radio... this one just looks awesome. May have to upgrade :D


September 17, 2009, 9:01 pm

Oooh, first "want" gadget for next year!

(Definitely can't afford it this year)


September 17, 2009, 10:27 pm

looks very good. Can't see any mention of FLAC streaming though, without it it isn't much use as a media streamer for me.


September 18, 2009, 1:34 am

So, Linux hey?

How long before we get Doom running on it ? :)

Seriously though, this looks awesome. A little too pricey for me right now but on my 'want' list.


September 18, 2009, 2:50 am

The design and execution looks brilliant. Let's hope the actual product delivers because if it does, I'm definitely getting one.

Jon Williamson

September 18, 2009, 9:56 pm

And I'd just decided that m Christmas present was the Monitor Audio Airstream10 ... this has made the choice all the more tricky ...


September 21, 2009, 4:33 pm

Am I the only person who thinks this looks awful then.

I want a nice small squarish box please, not a bloody great oval ball.

Martin Daler

September 21, 2009, 10:47 pm

@Speedbird - you are not alone! Also, I like a radio to listen to rather than to watch. I wonder, however, if there is an adveritsing business model at the bottom of all this? Visual ads tailored to you listening phorm - I mean form.

stu cj

October 28, 2009, 8:33 pm

Was just about to pre-order one on impulse until I discovered that it's wi-fi only (rubbish for reliable music streaming) and has no ethernet connection.

Does anyone know if it has any "audio-out" connections apart from the mini headphone jack? This looks great and could be just the thing to replace my Logitech which I get annoyed with as they are clueless in the software department, but I'd much rather it was a serious music player / internet radio with proper connections than a gimmicky Twitter / Facebook browser.


January 1, 2010, 4:04 pm

I bought recently and the Sensia is slow, too complicated, hard to get linked to the internet and massively over-priced. Avoid.


December 9, 2010, 11:58 pm

I got one but it's going straight back. The touchscreen is not birlliant and the listen again search function is pretty well useless. You have to know the name of the program or accept their categories of program type then try to scroll through what is sometimes a long list with the touchscreen. You can't search for listen again against a radio station! So with that it's just a very expensive DAB radion (nice) with a poorly thought out web interface.

Pure tell me that they are thinking about looking at search by station - but the radio's been out for some time so you think they'd have sorted the software by now?

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