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Project Kangaroo Offers Compromised Launch Proposal


Project Kangaroo Offers Compromised Launch Proposal

Having been ruled anti-competitive by the Competition Commission, Project Kangaroo has, according to the Guardian, come up with a revised business model proposal which should, hopefully, get the services previously-planned early-2009 launch back on track. The joint BBC Worldwide, ITV and Channel 4 venture is apparently propositioning the removal of the joint-selling of catch-up content which should, it feels, address the Competition Commission's issues.

Under this newly suggested operating model, each broadcaster would set its own price for its own respective catch-up TV content, rather than having those set across-the-board. Hopefully that will be enough to reverse the CC's opinion "{i}that the joint venture is likely to result in a substantial lessening of competition in the supply of UK TV VOD content at the wholesale and retail levels{i}."

If this proposal isn't accepted by the CC, then Project Kangaroos backers could also extend the competitive pricing to archived content, too. And if that still isn't enough, then the final option would see each content provider "independently set the business model and price at which its UK TV content is offered to consumers. Each party would therefore determine whether each item of content was pay or free, download-to-rent and/or download-to-own and/or subscription and the relevant price."

If none of these proposals is accepted, then BBC Worldwide, ITV and Channel 4 are apparently ready to call it quits altogether on Project Kangaroo. An outcome which none of us want, surely?



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