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Producer Takes The Pain Out Of Creating iAds

David Gilbert

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Producer Takes The Pain Out Of Creating iAds

While making things easier to do is generally a good thing, making it easier for developers to create ads to populate our mobile apps doesn’t seem like the best application of this hypothesis.

iAds, the mobile advertising platform developed by Apple for its iPhone, iPod touch, and iPad, launches this month in Britain and to coincide with this Apple has announced the availability of the iAd Producer. This is effectively a point-and-click ad builder which takes the messy HTML5, CSS3 and JavaScript out of the equation. What you are left with is a series of choices depending what you want to put into your ad.

iAds, seen as a rival to Google’s AdMob mobile advertising service, launched in the States last summer and sees ads appear full-screen within an app when you click on the banner. This is in contrast to the current situation where you are taken to a browser when you click on an ad banner.

Within iAd Producer you initially choose the device you want to build an ad for, then choose the page templates, components, animations and effects from dozens available within the Apple library. You can then see - on your Mac or relevant mobile device - how your ad will look and work on a simulator. And if you feel you really want to get your hands dirty, iAd Producer offers JavaScript editing and debugging, along with an extension mechanism that enables developers to create and re-use their own page templates and components.

Source: Apple

MrGodfrey

December 21, 2010, 7:12 pm

Ads annoy me. The lazy and ubiquitous insertion of "i" as a prefix also annoys me. Thus, "iAds" is a contender for the most irritating made-up word of all time. I almost can't contain myself - but no. I will control my bile and sarcasm levels, and wish a Merry Christmas to one and all - even those who work in advertising...

Keithe6e

December 21, 2010, 8:23 pm

@MrGodfrey: Ads annoy me.





I tend to think if done correct it's not a problem, eg. Google is a massive Ad machine, and it works fine. So far the iAdds I've seen on the iPhone appear to be fine too, fingers crossed it stays that way. When done wrong, yes they annoy me too, sorry to say TR is one of them. :)

Stelph

December 21, 2010, 9:39 pm

I dunno, ads done in the right way, with a little bit of intelligence or tailoring for the audience, or some interaction are quite good in my opinion and allow developers a way of making a bit of money. For example the new range of interactive advertisements on youtube, or the old spice ads which you could email in were very good.





However I agree that lazy advertising with irritating adverts and people (Halifax may you be dammned for all eternity) should just stay away, so im hoping that iAds dont quickly get annoying and invasive

David Gilbert

December 21, 2010, 9:50 pm

@McGodfrey I agree with you regarding the 'i' attachment I am just not going to let it ruin my Christmas. Happy Christmas to you too.





@Keith and @Stelph I think that ads you can engage with (and not in a get-the-hell-of -my-screen kinda way) are definitely better than boring ads which do nothing to stimulate the senses. What I fear with this Producer program is ads will become very generic and look the same as each other, which would be a very annoying.

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