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Pricing Of Samsung Galaxy Pad 10.1 And HTC Flyer Revealed


Pricing Of Samsung Galaxy Pad 10.1 And HTC Flyer Revealed

With the recent splurge of tablets in Barcelona at Mobile World Congress, many began to drool over the possibilities of getting these devices in their sweaty hands. Of course while we all want something new and shiny, whether we can afford it or not is a whole other question. As the release of some of these tablets gets closer, we are beginning to get an idea of how much they will cost.

First up is the Samsung Galaxy Tab 10.1, the successor to the relatively successful original 7in Tab. At MWC it was revealed that the Tab 10.1 would initially be exclusive to Vodafone with a March arrival date. Following our hands-on look at the device in Barcelona, Ed felt the device would get a premium price and today it has been revealed that Vodafone Portugal will be selling the Honeycomb-touting tab for €699 (£590) when it launches next month. Further reports from the Iberian Peninsula suggest that Voadafone in Spain will be selling a subsibised Tab 10.1 on contract for €349 (£295). One UK website has the device on sale for £600 (inc. VAT) but since it is exclusive to Vodafone, we are a bit skeptical of this price point.

Looking at another of the high-profile tablet to be unveiled at MWC, the pricing of the HTC Flyer has also been revealed elsewhere in Europe. In Germany, Amazon announced that the 3G + Wi-Fi model, which will be the one first launched, will be cost €669 (£560). Separately another German retailer has put the Wi-Fi only model, which HTC said would launch soon after the 3G version, on pre-order for €499 (£425). The Gingerbread 7incher is set for a Q2 launch and while HTC told us the Flyer would attract a premium price, these prices seem to be reasonable for the tablet in our view.

With the LG Optimus Pad already on pre-order for a costly €999 (£841), and the Xoom going on sale in the US today for $800 the Tab 10.1 and Flyer would seem to be positioning themselves to attract the more frugal shopper. It is certainly going to be interesting to see how all this will pan out and when you throw the BlackBerry PlayBook and Apple’s imminent iPad 2 into the mix, we are set for an exciting few months.


February 24, 2011, 3:41 pm

Secondary computers require secondary computer prices, especially if one already has a smart phone. Looks like I will be buying a legacy/budget model for casual web consumption,and it won't be until late 12/early 13 until the usability of todays tablets hit's that legacy/budget price


February 24, 2011, 3:56 pm

I hope a price war brings these prices down to something more reasonable. I like the concept of a tablet to roam the house with, but at these prices I'd feel guilty spending that money on something intended for casual use. Come on people, <£300 should be possible.

Then again, it hasn't happened with smartphones yet...


February 24, 2011, 4:05 pm

@twinpeaked : I agree. When the prices come down to (say) £200 or so, to make it more of an 'impulse' buy (in the geek sense) then they won't find a place in amongst the existing smartphone / laptop / desktop I currently use.


February 24, 2011, 4:43 pm

Tablets at these prices? Pfft. I'd rather have a really nice Sandy Bridge laptop thanks.


February 24, 2011, 5:00 pm

@Chris - Yeah it has happened with Smart Phones - eg The ZTE Blade/Orange SF

@Simon - I also agree they're crazy - its easier rather be productive with a nice notebook at this price range


February 24, 2011, 5:55 pm

@Corzair: I meant in general - one or two devices don't represent a trend.


February 24, 2011, 5:59 pm

£425 a budget model? £425 should be the maximum price (and thats for the iPad with the Apple tax) what are these manufacturers thinking? £250 - £350 price range is what should be aimed at and these will fly off the shelf, the Advent Vega (which has similar specs to these) as a case in point

Andy B

February 24, 2011, 6:13 pm

3 years ago I bought a laptop (not a netbook) for about £340 - its a bit heavy, but since its for home use only (mostly browsing), thats fine. So when that is up for renewal, do these manufacturers really think I will spend £6/7/800 on a device whose only benefit that I would be interested in is a quick warm-up time, but has so many drawbacks vs. a laptop its not funny? Really!


February 24, 2011, 6:33 pm

I'm not quite sure how anyone is expecting these to be in the £300 range. Given any smart phone of any quality is nearly £400 and these things have screens at least twice the size, there is no way they will be less than the cost of a phone. There are cheaper tablets available, but they typically are compromised (resistive screen, less RAM, lower spec CPU, or a mixture of all).

I think the phrase "you get what you pay for" springs to mind.


February 24, 2011, 7:14 pm

@the dude. I think everybody who has commented negetively understands that the technology put into tablets is expensive. They are unhappy because of the blanket media coverage in the technology press for what is currently priced as a very niche item. I think that everyone can find a use for a tablet, but the gap between PC and smartphone usage models is very tight. A tablet is either a gimped PC, or a non pocketable smartphone depending on which way one looks at the glass. It is compounded even further by the fact, that a fully functional personal computer has become a commodity (mad props to Andy B's comment) which the buying public are actually enjoying. We understand that this tech is dear. But the vast majority has a very low price tollerance for the convinience of not having to watch a windows loading screen, or squinting at a smartphone screen, just to check for a piece of web content. The tech press can come back to this in two year time, when the price of these devices suits their roles


February 24, 2011, 9:17 pm

@TheDude: You're comparing tablets to smartphones, but smartphones are also overpriced. If you compare a tablet to a laptop or netbook, the comparison is less favourable.

Take a look at the difference between manufacture and retail prices for the iPad:


I'll be the first to admit that these numbers don't represent the total cost of selling an iPad to a customer, so take them with a pinch of salt, but they do indicate that the markups are huge - possibly over 50%. As long as customers are willing to pay these prices, there's no end in sight.


February 24, 2011, 10:04 pm

Dear HTC: Bring out a 3G version of the Flyer with a slide-out keyboard at around 500&#8364 and I just might be tempted!


February 25, 2011, 5:21 am

Reading that article I was beginning to question my own sanity. The price Is a joke, seriously I thought the iPad was too expensive but this is silly, especially when I could pick up an iPad for £399 online without a silly contract!


February 25, 2011, 2:11 pm

The Flyer seems to be priced (in Euro, anyway) at almost exactly the same level as the 32GB iPad. At least they're not trying to flog their tablets at a premium over the iPad.


February 25, 2011, 8:28 pm

@twinpeaked. I can't disagree with anything you say there. But by the same token, it doesn't change what I said either. As an example:

Lower end (compromised)

Phone : £100

Tablet : £200

Laptop : £400 (I'm including Andy B's in here as "its a bit heavy")

High end / premium (less compromised):

Phone : £400

Tablet : £600

Laptop : £1000+

All of the tablets mentioned in this article are being pushed as premium. It you do a search for cheap tablets you'll find plenty at the £200 mark.

I do agree whole heartedly with you comment about press coverage that they are getting though. Its all due to the Apple effect and the roaring success of the iPad though (like it or loath it).

@Chris, manufacture to retail price differences always look huge. There are plenty of things not being taken into account such as shipping (globally this is expensive), import tax, warranty (different per country). have you ever seen Dragon's Den? Even on cheap items they %'s are of this magnitude - manufacture for £5, retail for £15. Its just more emotive here 1) because the (currency) numbers are that much bigger and 2) lots of people want the best and simple can't afford/justify it.

Note, I don't have a tablet. Do I want one? yes. Can I actually think what I would use it for that would justify the money (be that £200 or £600)? Not really, so I just won't buy one until I can.


February 25, 2011, 11:10 pm

@TheDude: As I pointed out, I'm well aware that manufacturing costs do not constitute anything like the complete cost of selling an iPad, but the margins are still way higher than most manufacturers enjoy when selling a laptop or many other electronic devices. I must have read 10 articles like these that attempt to quantify just how much money Apple makes from the iPad:



I accept that there will always be a market for high margin 'premium' products, and that's just fine. The pair of Shure SE535s that I currently have jammed in my ears are a prime example of such a product. My problem with this new crop of tablets is that all of these manufacturers are targeting a slice of Apple's premium pie. While they fight over who gets to sit at the top of the pyramid and rake in the high margins, the consumer loses out. Surely it's possible to produce relatively uncompromised tablets at a reasonable price? So far, that's not happening, or at least it's not happening at a scale that's large enough to afford consumers the kind of choice we enjoy when buying a laptop, desktop PC, TV or dumbphone. When buying any of these devices I generally get the impression that you get what you pay for. However, tablets and smartphones? Not so much.


February 26, 2011, 1:59 am

@TheDude, yeah I think it is just the media coverage that is irking me, I currently quite happily sit in the "opt out" camp. People are quite welcome to buy the expensive first generation, and they are a vital part of these products becoming commoditised.

Eventually everyone will own a tablet, when they hit a certain price. They represent the split between content creation and content consumption devices, and the passive consumption of web content. Just suffering from iPad coverage fatigue


February 28, 2011, 4:08 pm

@Chris ... That's some nice earphones you have there :-)

I think there are 2 things really driving the prices right now:

1) The relative niche market and low volumes means there are no economies of scale that are currently seen with laptops

2) The manufacturers are setting slightly excessive profit margins "because they can".

I think we'll see more competitive (product performance and price!) devices by this festive period. However, I think it will be 18mnths-2yrs before we hit the levels you (and others here) would like it to be.


February 28, 2011, 4:53 pm

@TheDude: I wholeheartedly agree with you on both points there. However, the economies of scale is a chicken-and-egg situation. People like me are potential buyers, but we're not going make a purchase until the price is right. By the same token, the manufacturers aren't going to produce sufficient quantities to benefit from economies of scale until there are enough buyers. What we need is a 'breakthrough' mainstream product to start the ball rolling, something like the EEE PC 701 or Kindle 3. I just wish that would happen sooner rather than later. At times it feels like HTC and Motorola are dragging their feet because they would rather play in the same league as Apple.

So yeah, bring on Asus, Archos, Advent, ZTE and anyone else whose business plan doesn't involve competing with Apple.


February 28, 2011, 6:13 pm

Most likely it will those who don't experience the "utility squeeze", who will create the demand for such devices, an create economies of scale. People who aren't masters of Windows, and have a problem dealing with computers that not only have to cater for basic tasks, but complicated one like writing a completely new operating system. They are also highly unlikely to have a smartphone, and have a reasonably high disposable income.

It is just kind of weird, that the reasonably early adopters of such high technology, aren't tech website reading geeks, but the ageing technophobe. Has there been a phenomena like this before?

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