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PlayStation 3 Adds ITV And C4 To Streaming Service

David Gilbert


PlayStation 3 Adds ITV And C4 To Streaming Service

It seems as if PlayStation 3 consoles will soon become gaming platforms second and media entertainment centres first. Already sporting the BBC iPlayer service since last year, Sony's flagship console will now offer the ITV Player and Channel 4’s 4oD catch-up service.

This marks a major move by Sony to try and make the PS3 a media hub in the home and move away from the niche gaming market it is traditionally associated with. The launch is expected to happen this week and will see the PS3 strike out ahead of its console rivals. The Microsoft Xbox only offers the SkyPlayer catch-up service on a subscription basis while the Nintendo Wii offers the iPlayer service on its platform. ITV announced its intention to add the Player service to the console last August.

Robin Pembroke, managing director at ITV.com, told the Guardian, the PS3 deal marked an "acceleration of our distribution strategy", adding that he also expected to see shows such as Coronation Street and Emmerdale becoming available on internet-enabled TV sets, tablet computers such as the iPad and other gaming consoles. "As awareness of ITV Player grows, so will consumption of ITV's content on demand," Pembroke predicted. This comment comes on the back of falling viewer numbers for the ITV Player service.

Sony has estimated that the UK is home to about 4 million PS3 consoles and ITV and Channel 4 can expect a 10 percent boost in viewing figures to their online services having seen similar increases with other catch-up service across Europe on its platform.

Director of marketing for PlayStation in the UK, Alan Duncan, said: "It is about changing people's attitudes to the PS3 as a platform to view it as a much broader entertainment device." Along with the addition of the catch-up services, Sony recently launched the family-friendly Move motion controller to help appeal to a wider group of users.


December 13, 2010, 4:08 pm

I have only tried to watch one thing on the ITVPlayer (I tend to only watch ITV for Champions League, but this was an interview with Brian Clough from the '70s...) - I got stuck in a loop watching adverts (on a few different browsers) with no way to get to the actual programme. In the end, was quicker to download a torrent. Will give it a go when it gets added to the PS3 - if ITV ever do anything new worth watching...


December 13, 2010, 4:20 pm

Allow me to ask the obvious question...does this mean it's also coming to all Sony Bravia Internet enabled devices?

This would be a more welcome addition to my Sony blu-ray player than last week's Sky News

David Gilbert

December 13, 2010, 4:44 pm

@Chris2510 I think ITV's falling figures could have as much to do with lack of content as well as lack of a platform for people to view it.

@rothko No word on the addition of ITV to the Bravia Internet Video service but as they seem to be adding more and more channels (Sky News last week), it would seem like an obvious move to bring ITV to the Bravia platform.

Neil B

December 13, 2010, 4:44 pm

Great news about 4oD. I've just started watching the IT Crowd from the beginning and was faced with the prospect of watching it all on my laptop, now I can watch it on the TV. I know I could plug in the laptop to the TV but that's not the point. Not fussed about ITV though as there's never anything decent on there.


December 13, 2010, 5:15 pm

Wonderful news! The 4oD site is terrible, and navigating their content on YouTube isn't much better; hopefully they'll be bringing a decent interface to the system.


December 13, 2010, 5:20 pm

We need the IP TV arms race to hot up, this might help bring wider adoption, which in turn might help to drive demand for better broadband service and higher video quality.


December 13, 2010, 6:15 pm

This is great news. BBC iPlayer is superb in general and very good on the PS3 and 4oD is a great service that I'm looking forward to being able to use on the PS3. We're thinking of ditching Sky too, so this might be a good combo to go with our new FreeSat box

Neil B

December 13, 2010, 7:30 pm

@Cub - All the 4oD content is on SeeSaw, the interface for that is superb.

Neil B

December 15, 2010, 12:09 am

Well I was all excited to see 4oD appear in my PS3 menu, until I looked at the content. Seems like it's only the catch-up player and none of the back catalogue. Does anyone know the reason for this?


December 18, 2010, 4:35 am

I used this earlier today. Firstly watched an hour program on 4OD - was very close to broadcast (SD) quality, streamed with no problems at all - well done Ch 4. Then I tried to watch a 30 mins program on the ITV player (Motorsport UK) - it looked aweful to start with, very dark and unsharp, then 10 mins into the program the picture disappeared completely though the audio continued and nothing I could do would bring it back. Total fail ITV.

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