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PlayBook Pricing Revealed - More Than iPad 2

David Gilbert

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PlayBook Pricing Revealed - More Than iPad 2 [Updated]

With Apple getting a jump on pretty much everyone with the early launch of the iPad 2 last month, rival manufacturers have to do something radical if they were going to compete.

Two ways in which we felt they could do that was with pricing and storage capacity. However Canadian manufacturer RIM seems not to have been listening to us and has released the pricing for it’s first tablet, the BlackBerry PlayBook, matching Apple exactly in both price and storage capacity. In fact the 16GB, 32GB and 64GB versions of the PlayBook are actually 99¢ dearer than the comparative iPad 2 models at $499.99, $599.99 and $699.99 respectively. These are the prices for the US, however if we follow the logic we would suggest that the pricing for the three PlayBook models in the UK will be £429, £499, £599 – again the same as the iPad 2.

Consumers in the US and Canada can pre-order the tablets now and RIM promise the units will be on shelves as early as April 19. Earlier this week we saw a leaked road map from Three which showed that the PlayBook would not be coming to these shores until June, which is quite a wait – though it will give customers here the chance to gauge reaction from early adopters in north America.

RIM has also released final specs for the tablet including weight (425g) and dimensions (130 x 194 x 10mm) which makes it a lot lighter than the iPad 2 (601g) but slightly thicker – the iPad 2 is only 8mm thick. However RIM will be hoping that Flash support, true mutli-tasking and BlackBerry compatibility will attract a large amount of customers to its smaller form factor.

Update: Apple has released final pricing for the iPad 2 and the 16GB Wi-Fi model will be £40 cheaper than previously thought at £399 while the 32GB model will be £20 less than previously thought at £479 while the 64GB will cost at £559 (64GB). The 3G models will cost £100 extra across the board. The cost of the Smart Cover will be £35 for the polyurethane version and £65 for the leather version - not cheap then.

Best Buy US and Apple

Jones

March 22, 2011, 7:02 pm

Ive just read, unofficially of course, that the iPad 2 will actually be £399, £479 and £559 for the wifi models which would be awesome.

Now if only I can find one come 5pm on Friday...

David Gilbert

March 22, 2011, 7:08 pm

@Jones It's official and the story has now been updated. It does indeed seem like a very good price considering the 16GB iPad 2 is now only £80 more than the 'reduced' price original iPad. Good hunting on Friday....let us know if you get your hands on one.

Lantic

March 22, 2011, 7:08 pm

I also saw the prices were lower than the original iPad. Sign me up, if I can get one online ... definitely not the queuing type!

Ben

March 22, 2011, 7:44 pm

429 - 399 != 20

It's £30 cheaper, boys and girls.

Kempez

March 22, 2011, 7:55 pm

Big birthday this year in October and wanting a tablet for it.

Not seen anything to stop me buying the iPad 2...quite the contrary.

I have spoken to a few people in the same position too, they've all said the same thing. Manufacturers aren't giving those of us who don't have a tablet (read: iPad), any reason not to buy something from the fruity people in sunny California

Richard

March 22, 2011, 8:10 pm

@Dvid Gilbert
It seems mad for any company introducing a new tablet to even hope of competing with the ipad/ipad 2 when they charge more, is there any reason that they all seem to?
Am I being naive in thinking that Apple has managed to lower production costs by selling such a high volume of ipads and effectively only having one model (changing flash storage sizes aside), or have they just picked a price point they feel happy with 'out of the air'.
Can competing tablet manufacturers actually afford to release tablets at a (significantly) lower price point than the ipad, but are charging the same because they think they can get away with it, or are these prices simply how much the product costs to make?

betelgeus

March 22, 2011, 9:45 pm

@Richard,well the ipad 16gb cost is at most £175 ready for the shelve,out of that the ips screen is £80,so i doubt this version from rim will cost more than £150

Stelph

March 23, 2011, 1:46 pm

@betelgeous - I agree, admtably that doesnt take R&D costs into account but it just seems, like with most tablets, manufacturers have got greedy and just priced at around the same price of the iPad with a large profit margin.

Hopefully someone will come to the market with an aggressvely priced tablet however and demonstrate how to capture the market back from apple

rav

March 23, 2011, 3:08 pm

I (grudgingly!) have to give Apple a lot of credit with the iPad. Most Apple products are usually overpriced (IMHO) and underpowered. The iPhone used to be this way until the 4 (well it's still overpriced but now underpowered).

But with the iPad 2 Apple have really pushed the boat out specwise. From reading the Anand Tech review it looks like the hardware is comfortably faster than the Tegra 2s in most Honeycomb tablets. They managed a marked spec bump while keeping the price constant and have now even reduced it ahead of launch.

I don't know if Android tablets can't or won't compete on price but for the time being it looks more like the latter. No doubt the huge volumes must help but it really looks like Apple are taking a hit on their margins in order to ensure dominance of the tablet market. They could have left their prices unchanged and still sold out but the agressive strategy that they're taking is really great to see.

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