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Play.com Begins Selling iPhone 3G Unlocked

Gordon Kelly by

Play.com Begins Selling iPhone 3G Unlocked

Legally unlocked iPhones have been available in a wide range of international countries but for the first time they're now launching in the UK too...

In yet another sign that Apple is looking to get rid of excess stock before a third generation announcement Play.com has begun shipping network independent 8GB and 16GB iPhones 3Gs with immediate effect.

To calm suspicious customers Play states on its listings "This is a genuine Sim Free mobile phone and therefore unlocked to all UK networks. It is not unlocked from a UK or European network and is available due to EU legislation ensuring the sale of sim free mobile phones. Comes with a full manufacturer warranty."

Of course completely unsubsidised the iPhones themselves aren't cheap with the 8GB edition a whopping £549.99 and the 16GBer a head spinning £599.99 (allegedly £50 off its hither to unknown £649.99 'RRP'). White girly versions don't appear to be offered but you will be glad to know there's free delivery!

Now there's no point me pointing out the good/bad aspects to our iPhone 3G review - you'll already know if you desperately crave/need to violently attack one. Just be wary that it's virtually certain a third generation model with improved camera, capacity, battery life and probably a lot more will be unveiled in June/July so don't come bleating to me if you regret it later...


Play.com iPhone 3G 8GB

Play.com iPhone 3G 16GB

Go to comments


March 24, 2009, 10:54 am

Thats all very good. But if you live in the UK or any other place in the EU. You will have to pay import taxes and VAT since play.com is located on the virgin island and virgin island is not a member of EU even if it says UK. I think Play.com should mention this on the very first page of there site. It is really hard to find that information on the site. ofcause they wont let you know easely since this would cut the sales.

iain coghill

March 24, 2009, 1:32 pm


Play.com is based in and ships from Jersey. PlayUSA.com do ship from the BVI. That said, I think your point is a valid one. Why they can't operate like 7dayshop.com, located in guernsey, where they include UK VAT on orders > &#16318 ?


March 24, 2009, 1:45 pm

Who said anything about the Virgin Islands (which are in the Caribbean)? I think you mean Jersey which, as you say, is not a member of the UK or EU.


March 24, 2009, 1:47 pm

Hmmm - I thought they were located on the Channel Islands (Jersey), and that their prices always included VAT. Anyway, I've used them for nearly 9 years now, and not had any problems, and no additional taxes.

b o d

March 24, 2009, 2:27 pm

As mentioned by several others above, Play.com are located in Jersey. All VAT, shipping etc are included. They benefit from EU law that allows retailers from outside the EU to sell items under the value of &#16318 VAT free to customers within the EU, which is why you never/rarely see anything for sale between &#16318 and &#16320. Items > &#16318 already have VAT included so there are never any customs fees to pay.


March 24, 2009, 3:14 pm

Regarding living anywhere else in the EU, Play won't ship electronics, gadgets etc outside the UK. I live in Ireland and it's a complete pain - as is being forced to pay in euro rather than sterling, at Play's ludicrous exchange rate.


March 24, 2009, 10:38 pm

Sorry. Yes ofcause I mean Jersey. My mistake. About them not selling much above the amount of &#16318 and &#16320 is not correct. And by the way the law about customs is not the same all everywhere. For instance in Denmark we have a limit of &#1639 about 80Dkr. and the custom fee is about &#16320 and on top of that you can add our 25% VAT. We have bought from them a couple of times and by luck, the first one didnt get cought in customs, and we didnt know Jersey was not member of the EU? second packet was a triple DVD pack that did get cought in customs and by the time we recieved it it would have been cheaper to buy it right here.... All in all I just think they should mention it either when you logon to the site on at least when you try to pay??

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