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Plastic Logic Abandons the Que


Plastic Logic Abandons the Que

Plastic Logic has announced that it will not be bringing its long awaited Que e-reader to market.

The British company piqued our interest as far back as October last year when it announced that it was to be the first to bring to market an e-reader with a capacitive touch-screen, which would hopefully have made it responsive and possible to write on.

It was demoed at CES in January, but simply took too long to get to market and it was rumoured to have carried a price premium of $650, which made little sense once the iPad arrived on the scene.

"We recognize the market has dramatically changed, and with the product delays we have experienced, it no longer makes sense for us to move forward with our first-generation electronic reading product," Plastic Logic’s chief executive Richard Archuleta said in a statement. "This was a hard decision, but is the best one for our company, our investors and our customers."

It also could not compete with other e-readers, particularly as Amazon’s Kindle has now set the quality bar high, and the entry-level price low, at only £109.

It’s a shame as Plastic Logic was a British Company, and it would have been good to have a tech product to have raised the flag over, but it proved not to be, at least for now.

Archuleta said that the company would now focus on the second generation product, but perhaps sensibly, would not commit to any timeframe.

“We plan to take the necessary time needed to re-enter the market as we refocus, redesign and retool for our next generation ProReader product”.

Link: Plastic Logic.


August 11, 2010, 3:27 pm

Shame. I watched that with interest. Was very disappointed by the bonkers price point.


August 11, 2010, 3:59 pm

"and it would have been good to have a tech product to have raised the flag over"

At least we can take some comfort in that almost every tech device has a chip with an ARM design!

I'm not convinced about the iPad as a book reader (or as a device tbh) so it's a shame to see this get canned.

Hamish Campbell

August 11, 2010, 6:58 pm

Hope they don't take too long redesigning and refocusing, current track record suggests they should get a wriggle on.


August 11, 2010, 9:47 pm

A shame indeed. This was the reader I watched with most interest, but they took too darned long!

I shall probably give in and get the kindle pretty soon.


August 15, 2010, 1:29 pm

Hope this gets designed and released soon as those new wave of Kindles with their lower price points look vert tasty

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