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Philips Launches 21.9 'Cinema' Aspect HDTV

Gordon Kelly

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Philips Launches 21:9 'Cinema' Aspect HDTV

Proving it isn't afraid to try something a little crazy, Philips has announced the latest addition to its high end HDTV line: the ‘Cinema 21:9 LCD TV'.

Yes, the model name rather destroys my thunder but this is indeed the very first consumer orientated 21:9 ultra wide aspect ratio High Definition TV. That's Panavision 70mm film!

Little is given away about the key specs (resolution, contrast ratio and response time would be nice) but we do know it will measure a huge 56 inches and is outfitted with three sided Ambilight Spectra technology for an extra wow factor.

"Traditional LCD televisions compromise on this experience by distorting the picture to fill the screen - losing the full scope of the original shot - or by displaying the picture in letterbox format with black bars at the top and bottom," proclaimed Philips. "Cinema 21:9 solves these issues to give the viewer an uncompromised and absorbing cinematic viewing experience, never before available in the home."

16:9 content will also be ‘adapted' to fit the 21:9 aspect ratio screen but it will be interesting to see if this is little more than just elaborate stretching or zooming. That said with a spring release timeframe it could provide the ultimate set for vertical black bar haters.

Horizontal black bar haters on the other hand? Not, so much.

Link:

Press Release

Williamn

January 16, 2009, 5:42 am

I think you mean it could provide the ultimate set for "horizontal" black bar haters.

ilovethemonkeyhead

January 16, 2009, 12:36 pm

imagine if the screen itself could actually physically change sizes...

japester

January 16, 2009, 1:41 pm

"16:9 content will also be &#8216adapted' to fit the 21:9 aspect ratio screen but it will be interesting to see if this is little more than just elaborate stretching or zooming. That said with a spring release timeframe it could provide the ultimate set for vertical black bar haters.








Horizontal black bar haters on the other hand? Not, so much."





I think you've got your horizontal and verticals mixed up there Gordon ;o)

AJ

January 16, 2009, 2:51 pm

I actually really like this idea.





But it does start the whole issue all over again that we had years ago regarding TV being stretched to fit and looking terrible. Back then though it was 4:3 and at least that was on the way out. Now we've finally got a 16:9 standard for most TV and HD fast coming up on many popular channels. It will be a long long long time (if ever) that we get 21:9 TV.





Bet it would look stunning in the living room though and KUDOS to Philips for trying something new.

Lee Marshall

January 16, 2009, 3:36 pm

I love the concept. One issue though is to do with the Ambilight, if you are watching a 4:3 program surely the Ambilight is going to look very strange being that far from the image.





Saying that I would go and buy one (or at least add to my dream list.)

Orinj

January 16, 2009, 6:00 pm

I really like this and have often wondered why screens weren't available in this ratio. Most of the movies I watch are in 2.35:1 CinemaScope so it will really benefit from that.





I don't mind vertical bars when watching 16:9 material. The only issue is that of comparing screen sizes. A 56" 21:9 screen will only show a 45" 16:9 picture. The benefits will therefore depend on which content you view more of.

jordanwise

January 16, 2009, 6:16 pm

Fnatastic idea! I hardly ever watch tv, mainly use iPlayer if i do need to watch something and i'm so sick of horizontal bars, they're second on my list of irritations behind blister packaging

smc8788

January 16, 2009, 10:29 pm

This is very interesting, and I hope it catches on with more manufacturers, but it probably has a limited market appeal. Seems it would be perfect in a home cinema setup (wish I had one!) where it roles would mainly be playing high definition content with a wider aspect ratio than 16:9, rather than just in front of the sofa for watching the evils of daytime TV where much of that lovely screen space would be wasted. Still as they are the only manufacturer of such a screen (as far as I'm aware), I'm sure it would sell reasonably well until others join the party.

crobie 1

January 18, 2009, 11:08 pm

I think the comment "it could provide the ultimate set for vertical black bar haters" is actually probably right. On its basic setting it will presumably have black bars either side to provide a 16:9 picture. So all haters of vertical black bars would flock to this set. Hence its ultimate status would be guaranteed.





Moot point really - I want one and I will never be allowed to have one unless they do a 32" version which somewhat defeats the point.





Crobie

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