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Philips Cinema 21:9 Gets Price & Launch Date

Gordon Kelly


Philips Cinema 21:9 HDTV Gets Price & Launch Date

There's no way you can't lust after the Philips 21:9 Cinema TV, especially after our preview but today we can tell you how strong those desires are going to have to be...

In order to stagger the shock/draw out the information let's break this up into two categories for what could well prove an industry changing television.

1. Availability

This is the good part (yes, I'm sending preparatory vibes) as Philips has admitted the 21:9 will be available as soon as June - little over three months away for those of you who've noticed we're near the end of February. So get saving.

2. Price

Here's the tricky one because - and here I blame the exchange rates - it's going to be 4,000 euros. Now could we turn the clocks back 12/18 months that would be in the £2.7/2.9k range but sadly in this banker made recession of ours that now translates to north of £3,500. On the other hand - and I say this with some reservation: it could have been worse.

So if you've still got the cash to splash on a 56in behemoth designed to recreate your local cinema aspect ratios then feel free to start rubbing your hands with glee. Everyone else feel free to hunt down these people and set the hounds loose...

Update: Official 21:9 website now up and running and the stunning clown masked robbers/police battle promotional video is worth the price of admission on its own...


Cinema 21:9 Press Page

the dude2

February 20, 2009, 9:18 pm

Surely buying a projector is the way to go at this sort of price! Oh well, shouldnt really concern myself anyway, i'd never be able to justify paying that sort of money on a TV!


February 20, 2009, 9:42 pm

This is an undeniably awesome looking pict-o-cube - but my major concern here is just where is the high definition 21:9 content coming from, and where are the devices configured to output at that AR?

Without that you'll have a hugely expensive set running everything with gigantic vertical borders at best, and frames stretched / zoomed to an unwatchable degree at worst.


February 20, 2009, 9:48 pm

Yea, all I need now is a house to fit it in ( 21:9 house perhaps?) and big enough to hide from her in door should I be foolish to get one LOL

I tend to agree with you the_dude2 a PJ like the JVC, is the real way to go. - Awesome kit. But, again like you its all mute.....


February 20, 2009, 10:44 pm

@life The Pioneer BDP-LX91 blu-ray player has a 21:9 anamorphic stretch mode.... for the bargain price of &#1631600.

I'd say any one with any sense would wait for the 2nd or 3rd generation 21:9 TV's for LED back-lights, 240hz and whatever else is coming up in future LCD's.


February 20, 2009, 10:55 pm

@life - funnily enough most Blu-ray discs support 21:9 aspect ratios and through clever pixel mapping it will support 16:9 content without any stretching. 4:3 content will have vertical black bars.


February 20, 2009, 11:21 pm

@Gordon / jopey - that's certainly news to me... This suddenly just became much more enticing.

I am going to hold you both personally responsible for my (lack of a) financial situation come year end.


February 21, 2009, 4:24 pm


Would you care to explain the 21:9 from 16:9 by "clever pixel mapping" some time? - Maybe not here in the comments, but elsewhere? I can't get my head round how you stretch something without er, stretching it! On my pj you can use zoom /crop to adjust the ratio, but this is somewhat different -isn't it?

Surely, at the very least, the far edges ( of the 21:9) if remapped would show 'warping' when the edge content is more than say some grey /black or non detailed background.... I had an old Sony TV set that demonstrated this poor 'smart' stretch.


February 22, 2009, 4:32 pm

Just imagining the possibilites of playing Ikaruga on this at native resolution.


February 23, 2009, 3:16 pm

I saw a demo of this on a gadget show the other day, the pixel mapping isn't clever at all, it just puts a wide angle filter on it so the edges are stretched. and you should see how bad it makes 4:3 tv shows look. it's a cool idea, but not really practical in anyway unless you're rich enough to have a TV just for watching movies on

Matt G Baish

February 23, 2009, 3:35 pm

@Chocoa Seconded.

@gezrick - Aha! I thought it would be something like this. My Sony calls it `Smart` mode (& I think my old Philips called it `Panoramic`). You do get used to it; I had to have it switched on all the time on my old Philips Plasma to avoid uneven screen burn, although now I have a Sony LCD TV I watch everything `as intended by the director` (as they oft like to say in the industry). I would imagine 4:3 stretched in this way on a 21:9 telly would indeed look awful!


March 16, 2009, 5:16 pm

@gezrick - i thought it used some sort of pre-squeeze.

16:9 content -> pre-squeeze processor -> PQ processor -> stretch processor -> 21:9 display.

I have seen it myself and couldn't really see any stretching in the picture and as far as i understood it, 4:3 content was only stretched to 16:9 with vertical black bars.

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