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Pentax Announces Optio E70L


Pentax Announces Optio E70L

Pentax has announced a new sub-£100 entry-level AA-battery powered compact camera. The Optio E70L features a 10.1-megapixel CCD, 3x optical zoom lens and a 2.4-inch LCD monitor with a resolution of 112k dots. Additional features include digital shake reduction, 11MB of internal memory and an ISO range of 80 to 6400.

Shooting options include face recognition for up to 10 faces at once, auto mode and various scene modes. It will be available later this month with a recommended price of £99.99.

Link: Pentax UK



February 6, 2009, 5:52 am

What benefit / how does face recognition work?


February 10, 2009, 5:17 pm

Face recognition looks for the shape of a human face within a scene. The main benefit is for autofocus, since the camera will automatically focus on faces without you having to either center the subject, change focus points or focus and recompose.

Some of the more advanced cameras incorporate smile detection, recognition of specific people, and other variations on the theme. Now as with many of the features being crammed into cameras now, the big question is "Is it useful?"... I'd say yes, when it is well implemented. When it isn't, it's just another gimmick shoved in there to help make the product stand out in a stupidly crowded market.

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