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Panasonic Unveils High Zoom, Ultra Slim Compact

Gordon Kelly


Panasonic Unveils High Zoom, Ultra Slim Compact

There has been a deluge of camera announcements in the last week (including from Pansonic itself) and it doesn't look set to stop anytime soon...

Adding to the downpour today is Panasonic which has announced the 'Lumix DMC-ZR1' - a compact with a difference. Namely inside you will find the world's thinnest aspherical lens at just 0.3mm thick. This helps cut the bulk of the ZR1 to just 97.8 x 54.6 x 26.0 mm and weight to 131g despite also packing in a 12MP CMOS sensor, 22mm ultra wide view and 8x optical zoom.

The ZR1 is no slouch either with a 1.1 second start-up time while there's image stabilisation, facial recognition for up to six people and geo-location technology (not specifically geotagging) which enables photos to be organised and played back via by the time, date and location they were taken. Elsewhere you'll find a 2.7in LCD on the back and battery life is excellent managing approximately 330 pictures from a full charge (based on Camera & Imaging Products Association {CIPA} standards).

The Panasonic Lumix DMC-ZR1 goes on sale in September with black, blue and red finishes available. A midrange RRP of $280 (£169) should do nothing to put potential customers off...


Panasonic Lumix Digital Cameras


July 29, 2009, 9:46 pm

22mm wideangle, 8x zoom, CMOS sensor... $169! Fab! Hopefully this gets a good image quality review as this will be added to the shopping list if thats the case! A few manual controls wouldn't go a miss also :)


July 29, 2009, 10:52 pm

Looks like 5.9 - 36 on the lens, which with a standard compact CCD array, would give 25 - 125 35mm equivalent (It also says 25mm wide on the lens). Shame 22 wide angle would be sweet


July 29, 2009, 11:04 pm

Woops that should have been 25 - 154 35mm equivalent, which is only about 6x zoom. weird


July 29, 2009, 11:53 pm

@Ghillie - It's actually saying 4.5-36 on the lens, making it 25-200 8x zoom 35mm film equivalent. I agree on those 22mm and I personally think it's a shame, also. I'm currently packing TZ5 with me on travels and while I like it really much, I wouldn't mind better low light conditions + low ISO IQ a 22mm lens would surely be able to achieve. So let's better get busy shooting competition worthy pictures and keep hopes high Cliff would like us to shoot them on LX3 next time around :)))

Damian 2

July 30, 2009, 2:03 am

The Panasonic website lists this as the DMC-ZX1.

A few sites are taking pre-orders for £269 - either they are way off with their prices or the camera isn't such a bargain after all.


July 30, 2009, 3:45 am

Less haste more speed Gordon ;) Having said that, if anybody wants to make a camera that exists only in Gordon's head I will buy it lol (The camera, not his head)


July 30, 2009, 5:07 am

@Ghillie 8x zoom written on the camera ;)

Kevin Gordon

July 30, 2009, 5:56 pm

Looks like it's the old $1 = £1 trick. I was just about the buy a TZ7, but I think I'll hold off for this camera as it's much smaller.

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