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Panasonic Proposing 3D Blu-ray Standard


Panasonic Proposing 3D Blu-ray Standard

Panasonic looks ready to step into 3D in a big way with its proposal to the Blu-ray Disc Association for a Blu-ray standard for 3D imagery and considered proposal for an HDMI standard for carrying 3D signals - as reported by Nikkei. As a maker of TVs, AV receivers and Blu-ray players Panasonic is in a pretty good position to benefit from (and contribute to the development of) what seems generally considered the next generation of visual technology after high definition.

The BDA reportedly hopes to have a standard in place by 2010. Panasonic's proposal is fairly simple in that it uses technology already extant in the currently used H.264 standard. H.264 already allows the use of two video channels (as required for 3D), which would be pretty much perfect for the required left-eye right-eye dual-imagery needed. And, of course, both channels would be Full HD.

Panasonic is trying to get in early with this proposal because, according to Panasonic's Masayuki Kozuka, "Standards wars, patent monopolies and the like would seriously interfere with the widespread adoption of any 3D image standard." Certainly no-one wants a repeat of the HD format war.

Now, hurry up TV manufacturers.




November 25, 2008, 7:12 pm

Surely anything to avoid the travesty that was the 3D version of Journey to the Centre of the Earth would be a good thing!

Alistair B

November 25, 2008, 7:23 pm

Please tell me it wasn't one of your TR staff who put that awful graphic together...? ;-) I think we understand the concept of 3D without having to resort to terrible artwork.

@Jones - I wish I had avoided the travesty that was the 2D version of 'Journey to the centre of the earth'...I'll never get those hours back.

Hamish Campbell

November 25, 2008, 7:41 pm

whoooah....look how that blue ray symbol just pop right out of the tv!

This really is the future of television.

Jacob 2

November 25, 2008, 7:45 pm

Thank god for Panasonic...Now there is a new point of making large screen plasma tv and not those small and bad picture lcd. 3D must be awesome on a big screen


November 27, 2008, 7:00 pm

hmmm let the war begins.

I think, if someone thants to wach 3d movies or some thing like that, than you need big screen, very big screen about 103'', to see real 3D


November 27, 2008, 7:04 pm

I found Guitar Hero (of all things) in 3D on a 58in Plasma pretty good. Ditto Unreal Tournament 3 and Tomb Raider on the same screen. Even on a 22in monitor UT3 in 3D looks awesome, though. Screen size is not an issue.

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