Love it or loathe it the MacBook Air is doubtless going to sell pretty well to the latté and cappuccino drinking, blazer wearing rich kids more interested in style and substance who will probably very much enjoy showing it off to their fellow Yale-graduated friends in Starbucks. For the rest of us, though, the high price for a very under featured machine is likely going to be a deal-breaker. Step in PC World, which has decided to extend the discount it is offering on Laptops purchased with a 3 Mobile Broadband subscription to the Air.
The simple premise is as follows: you pick up a MacBook Air with a healthy £250 discount and at the same time also sign up to 3's £35 a month HSDPA service. The mathematically minded cynics among you may notice that after 8 months the money you've saved initially will have gone into 3's pockets instead, but if you're in the market for an HSDPA modem anyway, bringing a brilliant piece of bragging material into a more reasonable price bracket won't hurt. It is probably worth mentioning that in the long run you'd end up no worse off by taking advantage of Vodafone's latest price cuts, with the £20 a month saving they entail over 3's package, so it's a trade off between instant or long term savings.
However, the 3 deal is still pretty reasonable. As we commented in our review, if you are in the right area, you'll get the full advertised 2.8Mb download speeds, while the tariff that is offered with this deal affords you a healthy 3GB download limit, which shouldn't be hard to stay under. You'll also get 200 text messages to send from the device should you so desire, although presumably anyone looking to buy a MacBook Air can afford a phone.
There's two ways of looking at this deal. Either it's a cheap trick capitalising on peoples desire to get a MacBook now for a bit cheaper despite paying out more in the long term. Or, you can consider it as a pretty decent deal for the kind of person who is already in the market for a reasonable mobile broadband deal and also fancies getting a rather swanky looking laptop thrown in to boot. Personally I'm in the latter camp but, as they say, your mileage may vary. You can jump on this offer in stores once stock is available.