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Orange & T-Mobile Unveil Joint Venture Plans

Gordon Kelly

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Orange & T-Mobile Unveil Joint Venture Plans

Marketing gimmick or the beginning of a revolution in mobile communications? Today Orange and T-Mobile have announced their venture name, team and vision and its part exciting, part marketing guff.

Our biggest guffaw comes from the new creepy umbrella name "Everything Everywhere" which won't actually be used instead of either Orange or T-Mobile, but is the company set up to run both operators in the UK. Yes it's cheesy.

Of more substance is news the duo, which will have a monstrous UK customer base of 30.2m people (more than half the population), will continue to be run as separate brands with an arrangement to allow seamless roaming between them to ensure best signal reception.

There could also be environmental benefits with T-Mobile and Orange able to share their masts and reduce duplication. Whether this equates to a better service or the pair being less than the sum of their parts will depend entirely on your level of cynicism, but we'd be prepared to give them the benefit of the doubt until specifics are fleshed out.

The board will be made up of key personnel from both operators with Tom Alexander (pictured) taking up the reigns as CEO and Richard Moat as CFO and deputy chief executive. They will run a business with 16,500 full time employees (11,626 Orange, 4896 T-Mobile) and 700 stores nationwide (420 Orange, 293 T-Mobile). It's a giant and whether natural attrition will see these numbers reduced over time is unknown, but seems likely.

There remain questions still to be answered: will exclusive handset deals now be available to both sides? Will they use their presence to further unify the two networks around Europe or do we have a one-off enormous freak? How will it impact roaming, if at all? Is greater size really better service or is it eliminating competition?

Finally the move could well spark a scramble between O2 and Vodafone to buy 3 in an attempt to keep pace. Certainly it marks the biggest shake up in the history UK mobile telecoms and we're not convinced the movers and shakers have finished moving or shaking just yet...

Link:

Press Release

Kieran

May 11, 2010, 7:26 pm

fine with me, i just got my Desire on T-Mobile, only thing i miss from Orange is Orange wednesdays, so if that was part of the deal so i could get it on T-Mobile i would be really happy.





Although i doubt that will happen, either way i kept my pay as you go sim on orange with £10 on it so that should cover a years worth of free cinema =)

Greybull

May 11, 2010, 7:46 pm

I don't really care what they do, I would just like to be able to get a signal!

adoniteINK

May 11, 2010, 8:13 pm

Mobile domination. That should be Orange-Tea's slogan. I personally do not want three(3) network to be asimilated by another company because I think they are a great mobile company with great tariffs and value. Been with them since they started business operation and havent thought of switching to another network.


It will be a shame should they be bought because that will put an end to many of the things they stand for.

xbrumster

May 11, 2010, 8:18 pm

cheaper plzzzzzzz.





love to see a price war happening. esp on mobile bbnd.

Gavin Young

May 11, 2010, 8:28 pm

This will be awesome.... Orange were screwing me over with their contract and like Kieran above I got the amazing HTC Desire deal/error from T-Mobile.





Unfortunatly I get no signal in my Office, but the company I work for has an Orange cell on site.... hopefully this will solve my problems....





Must admit T-mobiles website it much better/more reliable than Orange as well....

jopey

May 11, 2010, 9:02 pm

In my area Orange reception gets really patchy when you get out past the city. I'll be very happy if all they do is hook the networks together to give me better reception and data bandwidth.





On the Orange Wednesday's thing... Maybe they'll start T-Mobile Tuesdays. So they can spread out the customers a bit. Though Tuesdays are already "cheap Tuesdays" so maybe "T-Mobile Thursdays" would be more fair.

DrDark

May 11, 2010, 9:51 pm

@adoniteINK: seconded.

Jay4d0

May 12, 2010, 1:16 am

IF o2 or vodafone bought 3 mobile I hope they would change their name to 3 mobile purely on the superfluous reason that the '3' logo and the '3' symbol in the 'what network your on' area of your phone look far, far better than vodafone and (less so) O2

JonM

May 12, 2010, 2:46 am

Well, maybe this is a very good thing that could not come quicker. Why would i say this as an O2 customer? Currently no signal for the past 3 hours, and who knows when it will be back. - And the no signal thing isn't just me, its widespread...

Greg17b

May 12, 2010, 3:14 am

"Everything everwhere" works for me - not too cheesy at all.





Providing they deliver.

Retset

May 12, 2010, 3:43 am

Slightly OT but whatever happened to the plan for O2 and Vodafone to pool their mast resources?

Gordon394

May 12, 2010, 4:08 am

@Greg - stalker connotations to me!


@Retset - No further developments have been announced so we have to assume they are ongoing.

Tim Sutton

May 12, 2010, 5:34 am

@Retset





We don't want O2 messing up another operators network as well as their own. Hopefully it's died a death.





@JonM





Yep, O2 is down here in Devon as well, has been since 8pm-ish. And the only source of information on the website is a thread on the O2 forum full of users asking why there's no information on the website.





It's just pathetic, the service outage is one (shockingly amateur) thing but the complete lack of any information AT ALL is just crazy. There's literally no official information whatsoever, and apparently almost the whole country has been out of service all evening.





That's it for me, I'm off to another network. Just... unbelievable.

Tony 9

May 12, 2010, 7:06 am

@Tim Sutton I haven't had a problem with o2 all night. In fact, it's better than usual for me...

DrDread

May 12, 2010, 3:03 pm

"Everything, Everywhere" has a bit of an Orwellian tone to it...

Simon

May 12, 2010, 4:18 pm

All sounds very positive if you ask me, especially as they will remain two separate brands. Orange really should scrap their stupid 'Dolphin, Raccoon, etc' nonsense packages though, and also maybe follow Vodafone's lead ad get rid of the misleading term 'unlimited'.

Greg17b

May 12, 2010, 5:16 pm

@Gordon - that's an interesting perception, because you're clearly looking it from the perspective of them looking at you, which shows that you're not sold on the brand in the first place.





If you were in the same place with a brand like Google, you'd think them far worse than a stalker! However, you feel more like Google has empowered you and that you're in charge of the brand relationship, so it is all ok.





Interesting.

Gordon394

May 12, 2010, 5:20 pm

@Greg - possibly the strangest comment I've ever received. Thank you for telling me what is going on in my own head. It certainly a long way from what is actually there.

adoniteINK

May 12, 2010, 6:01 pm

@Gordon





LMAO! Greg's comment is just priceless.He managed to make a statement which included Google, brand relationship and stalker.


There are only two explanations for that. Either he is revising or feeling the pressure of exams or he has been gifted with superhuman jibberish powers.

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