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Orange Launches Cross Platform App Stop

Gordon Kelly


Orange Launches App Store

It has become more of a question of who doesn't have an app store...

Orange is another company we can now cross off that list having today launched 'Application Shop' (yes, I'm amazed it found yet another variant too). Much like O2 Litmus and T-Mobile's pretensions I'm not sure I see the point in a network trying to cater for 1000s of models by different manufacturers all using different OSes, but never mind.

Still, Orange App Shop does open today with a creditable 5,000 apps, games, ringtones and wallpapers (expect the vast minority of this number to be apps at this point). It also unites services such as Orange TV, Orange Games and Orange Maps under one roof.

"We are giving customers a tailor-made shop window on the mobile that makes it easier to discover, download, use and manage content," said Orange EVP Yves Tyrode. "Whether it’s a Smartphone user, or someone using a simpler device, we know the demand for content is there – it’s just about getting that experience right."

That experience will hinge on handset support and come January Nokia, Sony Ericsson, Samsung, LG, HTC, Motorola and RIM handsets will all come pre-loaded with App Shop on Orange. Given each already has their own app stores however it is debatable whether this is a good thing or will just confuse customers. Still, Orange looks determined and will be rolling out App Shop across Spain, Poland, Romania, Switzerland, Slovakia, Belgium, Austria, Moldova and Portugal during 2010.

My personal opinion? There are now far too many app stores and they should be mobile OS based, not manufacturer or network initiatives. I'd say expect the first app store causalities also in 2010...


Press Release



December 9, 2009, 11:35 pm

I get the convenience of so-called app stores, but I still rather navigate to a developers website (if he/she has any) and purchase it direct, cutting out the middleman.


December 10, 2009, 1:12 am

While I agree that app stores should be OS-based, I wonder if there might be compatibility issues between the same phones on different networks, due to each "customising" (i.e. crippling) the various handsets?

Also, how long until the greedy networks start preventing their phones from working with apps not purchased from their own store?


December 10, 2009, 1:28 am

Even if it doesn't take off there are plenty of mugs willing to pay several pounds for a wallpaper, I don't think its going to be that expensive to maintain so I can't see it going away soon (unfortunately). It just gives Orange etc. another reason to software brand your phone which is DEFINITELY not a good thing..


December 10, 2009, 2:22 am

@farki80: I'm definitely coming round to that way of thinking having bought CoPilot for my iphone and now thinking I want a different phone. In particular, it would be nice to be able to purchase a piece of software and then be able to use it on multiple platforms/devices. So you essentially just buy the license.

As for these network based app stores, I just don't see how they're going to work.

Urinal Mint

December 10, 2009, 2:54 am

Urgh, Orange is bad enough putting useless non-removable apps on their phones as it is. Lets hope this dosen't make it worse!


December 10, 2009, 7:37 am

I'm picturing Orange crippling future Android devices by adding this rubbish and removing the market app.

Definitely wouldn't put it past them. SIM free is definitely becoming the way to go.


December 10, 2009, 2:25 pm


Quite agree - SIM free looks better and better....

I would like to see the development of platform independent apps., or buying an app once and being able to port it to a different machine (will Nokia's QT enable this? - certainly more of a possibility with Linux based OSes).


December 10, 2009, 4:53 pm

@ ravmania: I totally agree in the early days when all phones did was sent texts and make calls there was nothing to cripple but now the phones can do everything its appalling how they stop you using your phone, the only network I would even consider buying from is 3 because they understand that a phone and the data and such are yours to use as you want, sim free is the only way in my book,

but the only problem is with android it takes google an age to tell their market store to allow the paid apps to be visible to the sim free devices (it's apparently to stop people who root the device no access) as such it took about a month for the HTC Hero to be allowed and the milestone is still not allowed :S


December 10, 2009, 9:39 pm

If it's anything like their poor excuse of their music shop, I wouldn't bother.


December 11, 2009, 4:14 pm

Sim free, without a doubt, i have a sim only contract, does everything i need and i get to choose the hand set i want. Also the added bonus of 30 days notice if i want to leave. An 18 to 24 month contract not for me any more, how long before these contracts disappear altogether


December 13, 2009, 9:39 pm

We should all be SIM-free, buying our phones from whom and when we want, cash or credit, keeping them til they bust. The mass phone-buying buying power of the Telecom companies would soon be offset by the retail market. Having a phone contract is like having a contract with Shell and always using Shell petrol. How did the British Public let themselves be duped for so long? The Italians have the right idea (almost).

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