Not content with making major headway in the UK mobile networks, France Telecom owned provider Orange has announced it is to enter the fixed-line sector too.
At this stage the company says it will concentrate primarily on small and medium sized businesses (SMEs) leasing the infrastructure off the somewhat troubled Cable & Wireless group. Dubbed ‘Orange Landline for Business’ (beautifully literal), the package claims it will offer reductions of up to 20 per cent on current BT prices.
Of course every Tom, Dick and Harriet seems capable of doing that but Orange also boasts it will provide customers with a greatly simplified service over the giant former monopoly and improved account management with a strong focus on customer care.
Once again, these statements seem rather obvious to us but since BT has been neglecting such basic principles for many moons SMEs could probably do a lot worse than check it out.
In statement Alastair MacLeod, VP of business solutions for the company, said the move was "the next step in Orange becoming a total communications provider". We don’t disagree, but for just how long land lines will be around and of what proportion of the market they will be in the next few years remains to be seen…