Opera has announced the launch of the Opera Mobile Store, a multi-platform app store for free and paid applications.
The Opera Mobile Store is a featured Speed Dial link in the Opera Mini and Opera Mobile browsers, making it immediately accessible for the more than 100 million people who currently use an Opera browser on their mobile phones. The Opera Mobile Store has been built and delivered through a strategic partnership with Appia. It will offer both free and paid applications for pretty much any mobile platform and device. Indeed when you first visit the site you are asked to choose between a range of mobile operating systems or pick a specific make and model.
As well as being available to Opera users, the Opera Mobile Store is open to users of other mobile browsers, on all popular mobile phone platforms in more than 200 countries. The Opera Mobile Store uses Appia’s storefront commerce technology and leverages a wide catalogue of applications for phones with Java, Symbian, BlackBerry and Android operating systems. The storefront experience is customised to each user’s phone, providing a tailored catalogue based on the phone’s operating system, local language and currency. “The launch of the Opera Mobile Store supports Opera’s core belief in an open, cross-platform mobile Internet experience by providing Opera users with an integrated storefront of mobile applications,” said Mahi de Silva, EVP, Consumer Mobile, Opera Software.
To support the Opera Mobile Store, Opera Software has also launched the Opera Publisher Portal, providing developers with a way to get their applications onto the Opera Mobile Store. In its pre-launch state, the Opera Mobile Store attracted more than 15 million users in February, from 200 countries, achieving more than 700,000 downloads per day. These metrics establish the Opera Mobile Store as a top 10 mobile application store around the world.