Eight months on and we have a surprising breakthrough...
Back in March Microsoft declared its intention to replace the Jpeg with its own format: 'HD Photo' (previously 'Windows Media Photo'). There was laughter, derision, cat calls and now... silence.
The Joint Photographic Experts Committee (yup, the people behind the 'Jpeg') have confirmed that, following extensive talks with Microsoft, HD Photo will be the official successor to the Jpeg format.
The deal comes after Microsoft agreed to completely open up the format making it as neutral as its predecessor when previously it had hoped to retain some proprietary control. The final version will be called 'Jpeg XR' and will bring undoubted benefits (including higher compression rates, an extended colour palette, wider tone range and greater in-camera image processing) to the masses once it has passed all of JPEG's standardisation prerequisites - something that could take up to a year, despite the format's unanimous approval.
To be fair, the Jpeg is getting long in the tooth and with everyday cameras snapping away at 8 to 10 megapixels an update was, in all honesty, long overdue.
It has taken eight months, but now everyone has stopped their giggles Microsoft can finally start laughing...