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Ofcom Reports Gadget Spend Defies Downturn

Gordon Kelly


Ofcom Reports Gadget Spend Defies Downturn

So how important is technology to you? Given this is a tech site you'd think feedback might be heavily skewed but according to the latest Ofcom report it seems the masses at large are feeling the love for all things electronic...

The industry body has today presented its sixth Communications Market Report into the £52 billion TV, radio, broadband, telecoms and mobile industries and it reveals just how important these services have become to consumers despite the economic downturn.

According to its results, when asked which items they were likely to cut back on, 47 per cent of those surveyed would choose dinner, 41 per cent DIY and 41 per cent on holidays. By contrast just 19 per cent would look to reduce mobile phone spending, 16 per cent lower their TV subscriptions and 10 per cent lower or stop their broadband services.

Other general trends see national broadband penetration up from 58 per cent in 2008 to 68 per cent in 2009 (47 per cent of which are looking to take bundled deals) and average online time per day has jumped from just nine minutes in 2004 to 25 minutes in 2009. Perhaps the biggest leap comes in the PVR category however with DVR ownership up 29 per cent since 2008 to now cover 27 per cent of the population. VoIP is also rapidly gaining in popularity with 21 per cent of users having used the service in 2008 compared to 14 per cent in 2007.

"Despite the recession, people are spending more time watching TV, using their mobile phone or accessing the internet," concluded Ofcom strategy and market developments partner Peter Philips. "They would rather do without meals out or holidays than give up their phone, broadband or pay TV package."

All makes sense to us, but we would say this - wouldn't we?


Press Release

Andy Vandervell

August 6, 2009, 6:39 pm

Ofcom has been awfully busy of late, hasn't it? It's almost as if it's trying to justify its existence...


August 6, 2009, 6:50 pm

@Andy - with reports its budget and influence were potentially being scaled back I suspect that may well be a big factor!


August 6, 2009, 7:27 pm

Hmm would I cut my dinner spending or my 10.00pounds per month 12 months broadband contract? Difficult decision I might phone my broadband provider and ask them if they can reduce it to 5 pounds per month if I spend 50% less time on the internet ;)

A Scotland

August 6, 2009, 8:20 pm

Busy producing reports that do not appear to reflect market reality if TR's news article on Sony's latest figures is anything to go by.

Having said that I did just buy a PS3 and an iMac in the same weekend and am now busily trying to persuade my other half that dinner out for her birthday is a bad idea in light of the recession ;)


August 6, 2009, 10:12 pm

I wonder if other people do what I do - that is, sell my old gadgets on eBay or though local classifieds, to finance my new purchases. I've just sold my old speaker system to buy a new soundbar. Also, I check all the voucher/discount sites before making a purchase too.

Thomas 8

August 7, 2009, 4:43 am

With the ever increasing demand for more gadgets. This can't be doing much good for the government's Eco footprint targets.


August 7, 2009, 5:05 am

It's not a long stretch in my mind that a new computer would outweigh this year's holiday. The holiday will just be memories, the computer will be years of entertainment and productivity.

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