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O2 Merges Home & Mobile Broadband Packages

Gordon Kelly by

O2 Merges Home & Mobile Broadband Packages

This has always been the master plan...

Ever since O2 bought Be in 2006 the network has been looking for that killer hook - not as many assumed to cash in on the home broadband market (what cash?) but to create an irresistible combo deal like this:

'Broadband Home and Away' is a new package which gives customers who sign up for its £20 per month mobile broadband service a free O2 'Standard' 8Mbit home broadband connection for a full year.

Details are thus: The mobile service comes with a free USB modem, 3GB monthly download allowance, unlimited access nationwide to The Cloud's WiFi hotspots, speeds of up to 3.6Mbit (depending on location) and an 18 month contract. The home package will come with a free pre-configured wireless router, 24/7 UK based customer support, unlimited downloads (subject to the standard 'fair usage policy') and it even waives the connection fee. Should you live in an area with poor home speeds then a £7.50pm discount will be awarded.

Now if this doesn't have you licking your lips (are you lacking lips?) a second package has also been created to appeal to Home only broadband customers. Dubbed 'O2 Home Broadband Takeaway' it will see customers buy a 'takeaway box' (above) which includes an 'O2 Wireless Box II' router, setup CD, quick start guide, power supply, DSL cable, a pair of broadband filters and an Ethernet cable - in short, everything you need to get going

Helpfully, the initial £30 cost of the box will be credited back to the customer's account as soon as they are online with the service.

Broadband Home and Away will be available to customers between 1 August and 31 October who live within the O2 Home Broadband network and existing Home and/or Mobile broadband subscribers are also eligible. Home Broadband Takeaway boxes will start appearing in stores from 4 August.

Yep, O2 means business...

Link:

O2 UK

Go to comments

Hugo

July 31, 2008, 6:35 pm

If they can only allow Be customers to get in on this I'll be sorted!

Ben

July 31, 2008, 6:44 pm

Oh goodie, O2 Mobile Broadband... this is only a relatively good deal when you factor in how rubbish O2's 3G coverage is. 80%? What deluded network planner did they get that figure from?! And what moron at OFCOM bought it?

Peter A

July 31, 2008, 7:27 pm

What a brilliant deal. No, wait, "Broadband Home and Away will be available to customers between 1 August and 31 October who live within the O2 Home Broadband network". Pfff. As always, many are once again left out in the tech cold, thanks to the fact that we're off everyone's LLU network.

V.E

July 31, 2008, 9:31 pm

Hmmm moans over coverage ok lets see now, if OFCOM say 80% of population is all that is required then O2 has met the target. If on the other hand OFCOM says 80% geographical coverage I'm not sure any network has attained that for 3G even 3.





As or The Home broadband piece well I see it this way if I were running a company and had customers I could provide a valid, quality service to them and get first mover advantage. I would then I'd roll it to other customers as and when the service becomes available. I mean why would I wait for all the network to be LLU before I offer a service? It may never happen.



Williamn

August 3, 2008, 3:58 am

I want to meet the guy or girl who came up with this idea.

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