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Nvidia And LG Announce Birth Of Superphone

David Gilbert


Nvidia And LG Announce Birth Of Superphone

Nvidia's CEO Jen-Hsun Huang decided to use his press conference at CES today to announce the creation of a new mobile phone category - the Superphone. So throw away all those expensive smartphones you own and start saving for your Superphone.

Nvidia officially unveiled its Tegra 2 processor and decided that because of the mammoth power of its “Mobile Super Chip”, it had to introduce a while new category of phone. Not only that, it unveiled the world’s first superphone – the LG Optimus 2X. Though until Huang pointed out that it was a superphone, we foolishly had thought it was a smartphone. Especially since LG unveiled it earlier on in the day. Huang went on to compare this moment in technology development to the time at 1995’s Comdex when Microsoft unveiled Windows 95. He spoke about the “internet of things” where “tens of billions” of mobile devices will become connected and as a result a new more powerful processor is needed.

Huang said that manufacturers would be making announcements throughout the week regarding the Tegra 2 processor but he focused on what it could do by demonstrating on the Optimus 2X. He looked at multitasking, gaming and the hardware-accelerated Flash-compatibility of the processor.

LG has called the Optimus 2X a “beauty outside and a monster inside” and Huang showed off some of its more beautiful features beginning by hooking it up to a HD TV via its HDMI out port. The Optimus 2X was running Android 2.2 with a custom skin overlayed. It looked very snappy and responsive as Huang moved around the UI. He went on to show some 1080p HD video, photos and even Angry Birds being outputted to the big screen. He tried in vain to show Flash running on the Wall Street Journal website but failed miserably due to a lack of bandwidth in the conference room – so we’ll have to wait to see if the Tegra 2 can do all the Flash-y things Nvidia claims it can. However a video did show the Optimus 2X and another single-core phone running a flash game with the 2X streets ahead in terms of performance.

The final part of the announcement showed off the gaming capability of the Tegra 2 with an RPG game called Dungeon Defenders, built on the Unreal engine, from Trendy Entertainment. A live video-feed showed the game being played simultaneously on a GeForce-powered PC, a PS3 and finally an LG Optimus 2X which was pretty impressive. The developers said the game didn’t have to be scaled back at all because the Tegra 2 was sufficiently powerful.

We will be waiting for more Tegra 2-themed announcements as the week goes on over here in Vegas with mobile phones, tablets and even cars all set to use its technology.


January 6, 2011, 6:02 am

That's nice. Now all we need is 'super' (cheap & reliable) data networks and 'super' batteries and we'll be happy :)


January 6, 2011, 7:19 am


Yep, that's right - we need 5000mAh cellphone batteries, otherwise those so called "superphones" will last 4 hours on a single charge...

Hamish Campbell

January 6, 2011, 12:57 pm

Poor bandwidth, sad. It's CES for goodness sake, like they don't know how many tech reporters there will be, constantly updating stories? Sort our some stupendous link up and be done with it. And nVidia should really have made sure they had the bandwidth required to perform their presentation.

David Gilbert

January 6, 2011, 1:25 pm

@haim It is incredible that the largest consumer electronics show in the world has such problems. then again maybe it highlights the problems surrounding general bandwidth issues we are dealing with at the moment. CES is awesome but without journalists, not to mind exhibitors, being able to tell people what's happening, what's the point.


January 6, 2011, 4:08 pm

Superphones? Sounds like a solution looking for a problem.


January 6, 2011, 7:09 pm

Didn't Google label the Nexus One as a 'superphone'?

I'm liking the idea of improved graphics, but it's not like modern smartphones really need a performance boost with current applications. Give me Infinity Blade, maybe I'd reconsider...


January 6, 2011, 7:22 pm

The king is dead, long live the king <Yawn>

It must be me but I am getting sooo tired of the pace that is being imposed by tech companies to spend on the newsest, greatest fattest.

As 'rdsh' suggests: a solution looking for a profit.


January 7, 2011, 9:44 pm

Superphone? Does this mean that the next generation will be a megaphone?


January 8, 2011, 12:10 am

@ Vivid: Good point. Marketing will be easy; they won't need to shout about it.

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