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Nokia to Halve Smartphone Models In 2010

Gordon Kelly


Nokia to Halve Smartphone Models In 2010

There's a quiet revolution going on inside Nokia of which this is the latest example...

This year we've already seen the company's first netbook, the roll out of Ovi, swallowing of N-Gage, embracing of VoIP, backing of Maemo and its thoughts for a radical overhaul of Symbian. Now Nokia is being equally disciplined with its handset ranges.

According to Reuters this means the Finns are planning to slash the number of smartphone models they produce next year from around 20 in 2009 to 10 in 2010. This makes perfect sense given the increasingly convoluted state of Nokia's product lines and the minimalist extreme from Apple, which has shown selling just two incrementally different models can still reap large rewards.

Of course Nokia is still the largest smartphone maker, but Reuters reports it share of the smartphone market has dropped from 41 per cent to 35 per cent in the last two quarters alone. That's a worrying trend given smartphones tend to be the most lucrative sector and is something it will be keen to reverse - especially with rumours flying around that it could even sell its mobile phone division. Best foot forward...

In related news Sony Ericsson has been rather less logical in addressing the glitch in its flagship Satio handset which saw the model taken off sale last week. Speaking to Tech Radar, a spokesperson said right now a fix "for the generic version of Satio is now available via the Sony Ericsson support site", but that it has "not done any pro-active communication around this" because of potential differences in Satio software configurations for different networks.

Personally I'd suggest a) this is why you don't let networks customise your handset software and b) when your most important Christmas handset very publicly falls over, you make it very clear about when you have fixed it.

Still that's one down, one to go...


via Reuters

via Tech Radar

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