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Nokia Pulls Plans For X7 Launch

David Gilbert


It seems to be one step forward, one step backwards for Nokia in smartphone terms. Yesterday we had confirmation that Nokia will be shipping its business-orientated E7 in a few weeks but today we hear that the expected February launch of the sleek looking X7 in the U.S. has been pulled.

Nokia has told the Wall Street Journal that is will not now be launching the X7 next month because of concerns over support the phone would receive from the chosen carrier, AT&T. The ever-secretive “people familiar with the situation” told the WSJ the cancelled launch was due to concerns that the X7 would not receive sufficient marketing and subsidies support from AT&T in order to make its mark in the competitive US market. Nokia is currently struggling to stand still in the smartphone marketplace behind Apple, RIM and Android devices.

However the planned launch in other regions is still expected to go ahead the sources told the WSJ, which I guess is good news for us here in Europe though we have no idea when that will be. We saw the device in the wild last November when a video was leaked of the X7 running Need For Speed Shift. Specs for the phone are thin on the ground but we believe it will run Symbian^3, have a 4in touchscreen and an 8 megapixel rear camera. The phone tapers at both ends giving it a compact look and includes four speakers to boost its multimedia and gaming credentials.

Nokia will obviously be hoping that MeeGo will make the difference and catapult it back to the top of the smartphone maket though with its history we won't be placing any bets yet.


January 20, 2011, 4:32 pm

Oh so its just being pulled from launching on a carrier the US? Pfff im sure itll be availble sim free direct from Nokia for the Americans who want it and sounds like its launching everywhere else still so this isnt so big a deal, Id though Europe was where Nokia smartphones traditionally did better anyway

TBH I see this as a very smart move by Nokia, any suspicion the carrier isnt going to properly support the launch of the new phone should be resolved otherwise it could kill the phone. Look at the Palm Pre on O2 when that came out, priced the same as the iPhone with the same tariff, who thought that was a good idea?! That properly killed any chance the Pre had!


January 20, 2011, 4:49 pm

Nokia should release at least one Android phone as a tester.


January 20, 2011, 10:37 pm

With Nokia's history?

You mean as the company that defined the smartphone and who are currently the biggest manufacturer of mobiel phones - of all varieties - on the planet?

Yeah. I think they'll be safe given their history, Dave.

Arctic Fox

January 22, 2011, 12:43 am

I've been following the US blogs on this issue and there does appear to be a feeling that AT&T changed their minds over wanting the X7 and offered terms that they hoped would cause Nokia to withdraw. Quite what is _actually_ going on that side of the pond is actually rather difficult to read currently. The big carriers "over there" do not seem too keen on promoting WP7 either. Quite who is in bed with whom and how they reckon to benefit is not easy to say.


January 23, 2011, 6:21 pm


Nokia defined the smartphone? Pfft, they were asleep like everyone else in the telecoms industry until a computer manufacturer, Apple, showed them how it's done.

Nokia sell zillions of dumbphones, but that doesn't seem to have given them the expertise to create a killer smartphone. They risk getting permanently squeezed out of the lucrative high-end of the phone market, and skimming a few quid off per unit selling commodity phones.


January 24, 2011, 11:35 pm


Yes, Nokia defined the smartphone. Apple designed the modern Touch UI. Key difference.

Incidentally, Nokia's handset division sell about the same number of smartphones than Apple and RIM combined and make over a billion dollars a quarter profit. A little more than a few quid you'll find.


January 26, 2011, 3:00 am


I'm not really sure the difference is that key. On something with such a small screen, the UI is paramount. Until Apple made computerised phones intuitive and worthwhile (through a full-frontal touchscreen, multi-touch, the App Store and so on), such devices had little mainstream appeal. The smartphone as we know it (and which everyone else has basically ripped off) was invented by Apple.

The thing is, I'm sure Nokia sells tons of smartphones, but I bet most of them are lower-end ones. After all, if you're paying iPhone money, would you rather have access to the App Store or the Ovi Store? The problem for Nokia is that they are missing the boat, and that iOS and Android are starting to become the standards for smartphone software. What's the use in a smartphone, however well made / specced, that's cut off from all the exciting stuff? Even competing on cost will be difficult as Android phones become available at lower price points. Nokia might wind up either having to adopt Android, or just stick to (low-margin) areas like 'dumbphones' where an App Store is irrelevant.

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