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Nokia N8 Gets Official 1 October Release Date


Nokia N8 Gets Official 1 October Release Date

After an extended wait and prolonged speculation over when it would appear, Nokia’s N8 has finally got an official release date. The phone is now available for pre-order from the UK Nokia Online store for delivery in the last week of September and will be in the shops the next day on 1 October.

The phone can be had for free on various £35, 24-month contracts, or you can buy it SIM free for £429. The phone will also be available widely in stores from Carphone Warehouse, O2, Orange, Phones4u, T-Mobile, Tesco Phone shops, Three Mobile, Virgin Mobile and Vodafone.

The press release states that if you want to be one of the first to get hold of the handset that you should take advantage of the on-line pre-order – but then rather confusingly states that you should allow 20 days for free delivery. Let’s hope that’s Nokia is just covering itself for errant parcels as otherwise Nokia fans might be better advised to make a trip to a store the next day to get hold of it.

You may have already seen our video of the Nokia N8 preview and the impressive A/V capabilities of the phone, the success of which is crucial for Nokia is seen as crucial if the Finnish company hopes to arrest its decline in the high-end smartphone space, as it loses ground to Apple’s iPhone and the numerous Google Android devices.

Key to that will be how well received Nokia’s Symbian ^3 OS will be, which gets its first outing on the Nokia N8.

Specification wise the N8 does have great appeal, thanks to features such as a 3.5in 640 x 360 AMOLED display with touch support, a 12-megapixel camera with Carl-Zeiss lens and Xenon flash with 720p recording capability and an HDMI output.

Link: Nokia N8 Pre-order

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September 8, 2010, 2:43 pm

seems very expensive read this:

in italy the price is &#8364469 which is &#8364375.20 without their VAT (which is 20%)

&#8364375.20 is £310.14 then you add 17.5% (our VAT) for a total of £364.42

so we in the UK are paying a nice £64.59 extra for what reason?

even a straight conversion from the full italy price (&#8364469) is only £387.88

I am a little annoyed!


September 8, 2010, 5:17 pm

Maybe the marketing bods see the leverage ( what we will put up with) as higher. OR we as a nation are not known for haggling on price so will put up with the extra / or we are just plain ole suckers? Never the less it does p**s me off too, as it happen in so many consumer 'durables'.

Peter 20

September 8, 2010, 5:42 pm

@ Jay

As with most phones if you wait another month after the phone is released you'll probably be able to get one for half the price... Just look what happened to the N900.


September 8, 2010, 5:50 pm

@Jay - In the Finnish Nokia Store the price is &#8364499 (including 23% VAT). So the Italians are getting it &#836430 cheaper, even though it's a Finnish product. Not to mention people in the US can buy it from their Nokia Store for $549, which is only about &#8364432. That's &#836467 cheaper than in Finland (remember, it's a Finnish product).

Whoever said life was fair...


September 8, 2010, 6:04 pm

It'll be interesting to see how much better those pictures are in the real world, because the bragging rights of 12MP seem pretty useless to me.


September 8, 2010, 6:59 pm

@Jay - at a guess, it's a combination of three things:

(1) Nokia is a Finnish company and reports in Euros. Therefore there is no currency fluctuation risk dealing with other Euro economies such as Italy. There is a cost to hedging currency risk, so that will increase the actual cost to Nokia to distribute in non-Euro economies.

(2) I'd be willing to believe there are higher distribution costs to and in the UK, given our island status, relatively high cost of staff, and perhaps because of a smaller projected market for this handset in the UK than in Italy.

(3) (the big one) Except for wholly commoditised products for which there is fierce supply-side comptition, pricing actually generally has little to do with cost of production, and a lot to do with what the market will bear. Pricing is a complex function with many variables (including marginal cost of production, price elasticity of demand (which relates to the uniqueness and desirability of the particular profit versus the availability of comparable substitutes), and the 'halo' effect), but broadly it boils down to balancing profit per unit and volume of sales.

You end up with a curve where you (generally) will shift the largest number of units at a zero profit margin (but don't forget about Veblen and Giffen goods) but generate zero profit overall; and will eventually price yourself out of the market when your price goes too high (so you sell zero units and again make zero profit). Somewhere in the middle is the point where your aggregate profit is maximised. Because the values of many variables (and hence the shape of the curve) will differ significantly from one market to the next, the optimum sales price for each market will be different, so we get differential pricing.

If you don't like it, buy one in Italy (or France or the US or Timbuktu), or get one shipped from there, but don't forget you'll doubtless need to ship it back there if you need to make a warranty claim. You'll also need to think about VAT if you bring it in from outside the EU.


September 8, 2010, 8:51 pm

@GoldenGuy: From the N8 FAQ: Why did you choose 12-megapixel rather than 8-megapixel or 5-megapixel?

This is an excellent question. We compete in an incredibly complex industry. We have to balance the beliefs of the majority with what we believe is right for our customers.

With the N8, we didn&#8217t want to go backwards from the N86 8MP, only forwards {I&#8217m referring to performance rather than megapixels}, but we also need to be competitive in the industry. For these reasons, we concluded the only way forward was to do this properly and that meant using the biggest sensor ever in a mobile. This may come as a surprise to some, given Nokia&#8217s early track record in mobile camera development, but it&#8217s never been our intent to lead on megapixels. This is why we have consistently adopted larger pixels than those considered to be at the forefront. As an example of that, most manufactures have switched to using the potentially less sensitive 1.4 micron pixels in their 8 and 12-megapixel equipped devices. Whereas Nokia are still using the larger and therefore more sensitive 1.75 micron pixel sensors.

Until such time that there are sufficient improvements in smaller pixel sensors. We&#8217ll be sticking with this approach for now, but sensor technology is constantly improving.

There are some benefits which we&#8217ve taken advantage of with using this resolution sensor and one which you&#8217ll be able to take advantage of:

1. When recording video &#8211 due to the high resolution sensor &#8211 we take advantage of pixel binning to reduce noise. By combining multiple pixels and combining one new pixel you effectively filter out much of the noise that would normally otherwise need to be filtered out resulting in a reduction of resolution. In reasonable lighting conditions, we&#8217re able to completely disable noise reduction for video as a result which allows us to retain maximum sharpness but with very low noise. I&#8217ll come back to this point later when discussing digital zoom

2. High performance digital zoom up to 3x in video with almost lossless performance (virtually no upscaling).

3. When viewing images on a large screen at normal viewing magnifications, because with a higher resolution image you don&#8217t zoom in to the image as far, any noise that may be visible is reduced, as the pixels of the monitor display more than one pixel of the image. The more pixels they account for, the noise is less apparent. Factoring this in, it&#8217s theoretically possible to shoot in roughly half the light level with a 12-megapixel sensor vs. a 5-megapixel sensor with similar pixel size and characteristics. The appearance of noise will be roughly the same.


September 9, 2010, 12:12 am

Did you know that Nokia is making new N8 commercial starring Pamela Anderson? ^^



September 9, 2010, 1:21 am

Would be nice if the operators left the OS alone, rather than muller it with all their unwanted rubbish apps, wallpapers, themes etc, not to mention the delays in upgrades.

This is one reason why the iphone appeals to me, now I can't stand the Apple hype one bit, but at least you are getting the phone as the manufacturer intended.


September 9, 2010, 1:33 am

Does seem a tad expensive. Does anyone know if there are software language issues with importing from elsewhere in the EU (sim-free) or if its just a menu jobby?

It does look nice in the demo's ive seen, but I just cant see it selling in the sort of numbers i think it needs to to get decent platform support.


September 9, 2010, 10:21 am

@Malderon: the N8 will be the first device with Qt preinstalled. So will all subsequent Symbian and MeeGo devices. So now there will be a targetable, mass market Qt ecosystem. This is the revolution of S^3, along with its faster graphics architecture. Developers have been waiting on this very thing: an officially supported, preinstalled Qt compatible device. The N8 and future Nokia/Symbian/MeeGo devices will bring that.


September 15, 2010, 1:45 pm

Tescos are selling the phone on their network for £330, seriously hoping for a price war on this phone now!


Geoff Richards

September 15, 2010, 2:21 pm

I'm working on getting the Nokia N8 on TrustedReviews Mobile Deals as quickly as possible. http://mobile-phone-deals.trus... Just waiting for the networks

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