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Nokia Deposed, SE Greenest Tech Company

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Back in April Lenovo was the seal kissing, tree hugging king but there's been lots of movement since then.

According to the latest edition of Greenpeace's increasingly influential 'Guide to Greener Electronics', Samsung and Sony Ericsson are the big movers and shakers having jumped from third and fifth respectively to share the top spot (though Sony Ericsson is given the official number one position).

Also deserving of an honourable mention is Apple which has jumped from bottom place (and a ranking of just 2) to 11th scoring 6. New bad boy is Nintendo which becomes the first company in the history of the Guide to score zero (I presume it welds Wiis together with whale blubber and creates packaging out of Kola hide).

Want to know why your favourite/least favourite companies scored how they did? Here is a brief summary of Greenpeace's reasoning:

*7.7 Sony Ericsson - New leader due to improved takeback reporting, new models PVC free, but falls down on takeback practice.
*7.7 Samsung - Big improvements, with more products free of the worst toxic chemicals. Loses points for incomplete takeback practice. More
*7.3 Sony - More products free of toxic PVC and improved reporting on recycling and takeback especially in the US.
*7.3 Dell - Unchanged since the last version, still no products on the market without the worst chemicals.
*7.3 Lenovo - Unchanged since the last version, still no products on the market without the worst chemicals.
*7 Toshiba - Much improved on toxic chemicals but still lobbies in the US for regressive takeback policies.
*7 LGE - Unchanged since the last version, need better takeback for products other than phones.
*7 Fujitsu-Siemens - Unchanged since the last version, needs toxic elimination timelines, better takeback coverage and reporting of amounts recycled.
*6.7 Nokia- A steep fall! Strong on toxic chemicals but penalty point deducted for deficiencies in takeback practice in Thailand, Russia and Argentina during our testing.
*6.7 HP - Finally provided timelines for eliminating worst toxic chemicals, though not for all products; needs to improve takeback coverage.
*6 Apple - Slightly improved with new iMacs and some iPods reducing the use of toxic chemicals, takeback programme still needs more work.
*5.7 Acer - Unchanged since the last version, needs better takeback coverage and reporting of amounts recycled.
*5 Panasonic - Unchanged since the last version, need better takeback coverage and reporting of amounts recycled.
*5 Motorola - Big faller due to penalty point for poor takeback practice in Philippines, Thailand and India revealed by our testing. Still no timelines for eliminating the most harmful chemicals.
*4.7 Sharp - New to the guide - some plus points on toxic chemicals elimination but poor takeback policy and practice.
*2.7 Microsoft - New to the guide - long timeline for toxic chemicals elimination (2011) and poor takeback policy and practice.
*2 Philips - New to the guide - no timeline for toxic chemicals elimination and zero points on e-waste policy and practice.
*0 Nintendo - New to the guide - first global brand to score zero across all criteria!

Naughty Nintendo, bad Nintendo. Must punish you by not buying a DS Lite. Erm... or punishing you some other way.

Link:
Press Release

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