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Nintendo Raising UK Wii Price

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Nintendo Raising UK Wii Price

Nintendo isn't the first company to blame foreign currency depreciation on lower-than-hoped-for financial results, but its reaction is definitely one of the most direct - a raising of the Wii's cost to retailers. Speaking to GamesIndustry.biz, Nintendo explained that: "Due to the severe and continuing depreciation of the pound, we are, unfortunately, having to raise our trade price to UK retailers of Wii hardware," with increases in the region of £18 to £20 expected.

The Wii will keep its current £179.99 MSRP, although, of course, as Nintendo points out: "The price that they then offer to consumers is, of course, up to the retailers." That will either mean retailers having their current margins eaten into considerably, or selling prices for the Wii being raised - I know which one I see happening.

Says Nintendo: "We are only - reluctantly - raising our trade price now to retailers due to unprecedented and sustained depreciation of the pound. This is a problem brought about by extreme currency fluctuations that are a symptom of the global economic situation." All well and good and arguably only Nintendo, given the still overwhelming desirability of the Wii, could get away with raising its prices at this time, but nonetheless it's a kick in the teeth for anyone selling Wiis.

Link:

GamesIndustry.biz

Jones

March 12, 2009, 3:55 pm

Nintendo raising their UK prices you say? Gosh, not like them to leave those in the UK feeling a little shafted!





I am a huge Nintendo fan owning all their consoles over the years but I reckon I've heard every excuse under the sun from them for price hikes, high prices, etc in this country.

G

March 12, 2009, 4:58 pm

So when the pound was strong for ages, did they lower the price ?


Does the 'i' in DSi stand for "Increase" then ?


Gits

Old Pedantry

March 12, 2009, 5:08 pm

"Every excuse under the sun" is a little harsh. If you've looked at what your holiday money will buy you, in the middle of last year you got around 2 dollars for your pound. Right now it's around 1.40 - your pound buys you 30% fewer dollars. Basic prices of the stuff going into a Wii are typically in dollars. Transportation's likely a bit cheaper thanks to fuel costs but it still costs money to pay people ($) and run equipment ($) to produce and sell stuff; $ prices aren't that much lower. So a 10% increase in the price in pounds sounds to me like they've taken the exchange rate hit for six months and they need to start passing about a third of it on.

Luan Bach

March 12, 2009, 5:47 pm

Considering how cheap it must be to manufacture a Wii by now, this is a piss take by Nintendo.

rav

March 12, 2009, 6:08 pm

Totally agree with Luan Bach, regardless of the currency fluctuations they've been making (increasing) profits of each Wii since launch. It like 7 years old hardware, how much does it really cost to make? And as has been said when the pound was at record highs did we see price drops?





I remember a time when I used to hope that Nintendo would succeed again but maybe they could now do with some of Sony's newfound humbleness. The only silver lining I can see is that it might help me get a better price when I try to sell my (dust gathering) Wii.

Andrew8aa

March 12, 2009, 6:18 pm

The hardware in the Wii and the Gamecube are extremely similar. The Wii is only about 50% faster than the GC.. So i think clearly Nintendo are cleaning up on the price of the Wii!

needlegun

March 12, 2009, 6:21 pm

Nothing to do with exchange rates or manufacturing and transportation costs. The price of something is what the market can bear, and Nintendo must figure that with sustained demand for the Wii they can screw a bit more out of the British public!

AlmostDone

March 12, 2009, 6:33 pm

Due to the popularity of the Wii prices hasn't dropped and in this case has increased in the UK. Ninetendo can easily subsidise the price.





All consoles in history has dropped in price year after year. This is the first time I've seen a console remain at it's launch price for god knows how long now.





At the end of the day if you think you're being ripped off don't buy it. This hurts them the most.

Krog2b6

March 12, 2009, 10:06 pm

I and many of my friends will not now buy a Wii until the price is at or below &#163179. Yes I know we are in a recession but this is just taking the mickey :(

Robovski

March 13, 2009, 7:27 am

Guess I should get my Wii fixed (it's optical died this year, seems to happen after a couple of years) so I can flog it to someone else for closer to original price than I expected.

Jon 2

March 14, 2009, 3:54 pm

Best way to get them to drop the price, is don't buy it. The when sales lag, a price drop will come.

chancykid

March 14, 2009, 8:43 pm

I can't believe this. &#163200 for a console that has been out since 2006. If you are not into Wii Sports or Mario games, Xbox 360 represents a much, much better buy. Its almost half the price! Nintendo is ripping consumers off and it looks like they can get away with it.

TheSecretName

March 16, 2009, 5:45 pm

Remember how NWA felt about their local law enforcement community? Substitute 'Nintendo' for 'Police' and that about sums up my thoughts.

ACW1i

April 8, 2009, 3:44 pm

to chancykid





360 is unrelaible breaks easily, loud, 3/4 games can be played on pc, overheats i can go on.


Yes its expensive but ps3 is probley the best buy.


ign wii


Mario galaxy 9.7


super smash brawl 9.5


metroid 9.5





xbox 360??





oh just halo 9.5






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