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Nike Aims to Give Adidas a Run For Your Money

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Fitness giants Nike have stepped up the pace in the tech fitness race with the launch of an app for iPhone, iPod Touch and Blackberry. Its Nike+ GPS app launched this week in response to Adidas’s popular miCoach app which was unveiled earlier this year.


Nike+ GPS uses, as the name suggests, your phone’s existing functionality to track pace, distance run and route covered as well as offering voice feedback during your workout. Vocal coaching comes courtesy of athletes including Lance Armstong or Paula Radcliffe and users of the app can tap into the largest running community in the world to share training tips, goals and achievements.


Unlike the free miCoach (pic above), Nike+ GPS costs £1.19 and but differs from previous Nike fitness aids in that it does not require the runner to carry the separate sensor latched on to their shoe.

Stefan Olander, Vice President of Nike Digital Sport says: “We will continue to evolve the digital options we provide to runners so that their running experience is always unique and inspired.”

Although it is not free, it does offer some functionality not available with the Adidas app, including the option to share stats on Twitter or Facebook (miCoach is Facebook only) and a Challenge Yourself section, which allows users to clock themselves against previous logged runs.

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