Following my highly logical next generation iPod argument in the Forums last week a notable other is also getting in on the act. Much as I’d like to say Terry Gou, chairman of Hon Hai Precision Industry Co – a major Apple contractor and multinational electronics manufacturer, has been copying me though I think that’s unlikely. Ah sod it, he’s copying me, it sounds better that way.
Whatever the inspiration, Gou has been rather flappy lipped this week with The China Post telling it Apple is about to unveil the next generation of its marketing dominating iPod and that it will be using a “non-touch” concept.
Any fool could’ve predicted the first part of this statement since the current player has been sitting on shelves for nearly nine months but it is his second revelation that pricks up my ears. Ever since February rumours have been have been rampant that a 3.5in touchscreen model was soon going to woo the world.
The secret natterings I have had with well positioned industry friends since then however has suggested such a bold move is unlikely to appear before generation seven and generation six will be more concerned with addressing the serious video battery life shortcomings of the current crop. Naturally, the giddily optimistic among you will probably choose to believe that ‘non-touch’ means Apple has come up with some even cooler interface concept such as voice control, telepathy or magic but one step at a time children, one step at a time.
Incidentally, why would Mr Gou risk Apple’s wrath with such liberal comments? He’s formally announced plans to retire in the next couple of years. Ahhh, the sweet sweet bliss of relinquishing responsibility. He must know how Sven-Göran Eriksson feels in giving two fingers to Alex Ferguson over Wayne Rooney…
As for everyone who ignored me and did go out and buy one of the new U2 iPods, I feel a smirk coming on.